• Toucan Insights Staff

SEO vs SEM: Which one should you use?


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In the realm of Search Marketing, there are 2 distinct strategies that you can apply to increase your page rank. They are called SEO (Search Engine Optimization) and SEM (Search Engine Marketing, which could also be found as SEA, the A standing for Advertising). This is where a lot of people get confused.


Both strategies have the goal to increase your online visibility and drive traffic to your website. This is where the similarities stop.


Reading on, we will explain these two terms and what differentiates them. We will also give general advice on when you should use one of them or both.


What is the difference between SEO and SEM?