Neon Buddha
(USA & Canada)
About Neon Buddha
Neon Buddha is a fashion brand whose story begins in Bolivia, where the company designed and produced its first collection of hand-knit sweaters. This early creative journey later took the brand to Thailand, where it opened its first operational facility.
Over the years, Neon Buddha has drawn inspiration from travel and exploration, blending influences from the bamboo pods of Thailand’s jungles, the gardens of Japan, and the coastal landscapes of Italy. This global perspective has shaped the brand’s identity and aesthetic.
More than 25 years later, Neon Buddha has evolved into a modern fashion brand with a national presence in the United States and Canada, promoting the spirit of adventure and exploration through each of its collections.
What were their Objectives?
When Neon Buddha approached Toucan Insights, the brand was facing a critical inflection point.
Due to the impact of COVID-19, the company—previously reliant almost entirely on retail sales—experienced a significant decline in revenue. This shift accelerated the need to transition toward digital channels and eCommerce.
The main objectives of the project were:
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To clearly identify and understand the target audience in the United States and Canada
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To support the transition from a retail-focused model to a digital-first strategy
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To redesign the online experience to better reflect customer expectations
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To increase online engagement, traffic, and sales through digital channels
What was the Approach?
Toucan Insights designed a research-driven digital transformation strategy to support Neon Buddha’s shift toward eCommerce.
The project began with a comprehensive marketing research phase, followed by a full digital audit of the brand’s website and social media presence.
The research focused on:
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Segmenting the target audience in each country
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Analyzing key competitors
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Mapping the website layout and customer journey
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Reviewing existing promotional campaigns
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Identifying relevant trends in the fashion industry
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Understanding behavioral characteristics, needs, and expectations of women within the target groups
Based on the research findings, Toucan Insights defined the digital implementations required to improve the eCommerce offering and increase sales.
This included:
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The development of a new website experience designed to improve usability and engagement
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The implementation of content marketing and SEO strategies to increase visibility and traffic
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A refreshed visual identity and layout aligned with audience feedback
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The redesign of promotional campaigns to reflect a more inclusive representation, expanding the age range of models and better resonating with the target audience
What were the Results?
The strategy delivered measurable improvements across engagement, visibility, and eCommerce performance.
By gaining a deeper understanding of the differences, perceptions, concerns, and usage moments between American and Canadian women, Neon Buddha significantly strengthened its connection with its audience.
Key results included:
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A tenfold increase in customer reviews within the six months following implementation, alongside an improvement in overall ratings
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A 100% increase in website visits, growing from 4,000 to 8,000 visits, driven by the addition of new keywords and optimized content
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The transformation of eCommerce into a relevant and growing source of revenue, extending the brand’s points of sale and strengthening its digital relationship with consumers
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Strategic Takeaway
This project demonstrates how consumer insight and digital strategy can help established retail brands successfully transition into eCommerce.
By aligning research, content, design, and SEO, Toucan Insights helped Neon Buddha build a stronger digital presence, improve engagement, and turn online channels into a meaningful driver of growth.
We contacted Toucan Insights to relaunch our branding and e-commerce. They conducted detailed consumer research and helped us define our clientele.
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Thanks to recommendations and implementations made by Toucan, we were able to develop a new content marketing strategy and optimize our SEO, which increased organic traffic. I highly recommend Toucan Insights' services.
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Lindsay Pinkerton | VP Sales & Marketing
Neon Buddha
Fashion | USA & Canada
