Market Research Agency
As featured in
Understand What Drives Consumer Choice —
and Turn It Into Brand Strategy
Step by Step
Step 1. Consultation | Market Research Agency
Objective: Understand your goals and define the scope of the research.
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Client Meeting: At Toucan Insights, our journey begins with a meeting where we discuss your business objectives, target market, and specific questions you want answered through our market research services. This helps us, as your chosen market research agency, to understand your needs thoroughly.
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Needs Assessment: We conduct a thorough needs assessment to identify your requirements and expectations.
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Define Objectives: Together, we clearly define the research objectives, ensuring they align with your business goals.
Client Testimonials
We contacted Toucan Insights to relaunch our branding and e-commerce. They conducted detailed consumer research and helped us define our clientele.
Thanks to recommendations and implementations made by Toucan, we were able to develop a new content marketing strategy and optimize our SEO, which increased organic traffic. I highly recommend Toucan Insights' services.
Lindsay Pinkerton | VP Sales & Marketing
Neon Buddha
Fashion | USA & Canada
What is
Market Research,
And why do you need it?
Market research is the process by which a defined market is analyzed to understand the variables and aspects that shape both companies and consumers.
This analysis is conducted from a company perspective to identify the competitive set, trends impacting the industry, external variables, internal structure, etc.
Market research findings reveal insights that, among other key data, allow the development of new and effective strategies while equipping the company with the necessary foundation to make important decisions based on facts.
The areas that benefit from the market research outcome are content marketing, SEO, social media marketing, email marketing, branding, and digital advertising.
Market research should always be the initial step before defining the channels and approach to attract a specific target audience, as it informs decision-makers with fact-based information.
How can Toucan Insights Market Research Agency help you with your research needs?
Toucan Insights, through its Market Research Agency, combines different marketing research techniques with the best marketing tools.
Our analysts thoroughly analyze the markets in which your company operates and identify the pain points that your target audience is aiming to address.
In addition, our market research agency will determine your competitor set by analyzing their strengths and weaknesses, together with the external factors that influence the industry.
In-depth consumer research will reveal who your customers are and what they expect from your product, pricing, quality, service, and so on.
To summarize, Toucan Insights Market Research Agency will create a detailed and fact-based marketing research study with actionable recommendations that will guide your company through the current areas of improvement while pointing your business in the right direction.
In today’s dynamic business environment, understanding market trends and consumer behavior is crucial for success. At Toucan Insights, we offer comprehensive market research services that go beyond traditional methodologies. Our approach combines qualitative and quantitative research to provide actionable insights tailored to your business needs.
Our team of experienced market research consultants employs advanced analytical tools and techniques to uncover deep market insights. Whether you’re launching a new product, exploring new markets, or seeking to understand your customers better, our customized research solutions are designed to inform your strategic decisions.
We specialize in various sectors, including technology, healthcare, finance, and consumer goods, ensuring that our market research services are relevant and impactful across industries. By leveraging our expertise, you can anticipate market shifts, identify growth opportunities, and stay ahead of the competition.
FAQ
What is a market research agency, and what do they do?
A market research agency specializes in gathering and analyzing data about consumers, competitors, and industry trends. These insights help businesses make informed decisions, develop better strategies, and reduce risk when entering new markets or launching products.
Market research companies typically offer services such as surveys, focus groups, competitor analysis, and trend forecasting. At Toucan Insights, we provide comprehensive research tailored to your industry and growth goals.
Why is market research important for business success?
Market research is crucial because it helps businesses understand customer needs, market demand, and competitive dynamics. It informs product development, pricing strategies, brand positioning, and marketing campaigns.
Without reliable data, decisions are based on assumptions, increasing the risk of failure. Working with an experienced market research consultant ensures that your strategies are data-driven and market-aligned.
What types of market research services are available?
There are two main types: primary research (e.g., surveys, interviews, field tests) and secondary research (e.g., industry reports, public data).
Services can include customer satisfaction studies, product testing, competitor benchmarking, and market segmentation analysis. Leading market research agencies like Toucan Insights offer both qualitative and quantitative methods, depending on the project’s scope.
How do I choose the right market research company?
Look for an agency with experience in your industry, a clear methodology, transparent pricing, and strong client reviews. It’s important they understand your goals and offer customized research rather than one-size-fits-all reports.
Toucan Insights stands out for its strategic approach and expertise across diverse sectors like hospitality, tech, and education.
How much does market research typically cost?
Costs vary widely depending on the complexity, region, sample size, and tools used. A small survey might cost a few thousand euros, while international, multi-phase studies can run into tens of thousands.
A good market research agency will offer scalable packages based on your budget and objectives.
How long does a market research project take?
Timeframes depend on project scope. Simple studies may take 2–4 weeks, while in-depth or international research could span several months.
At Toucan Insights, we balance speed with precision, ensuring quality insights without unnecessary delays.
Global Reach,
Local Impact
To date, we have developed projects for companies in 30+ countries
