Digital Advertising Agency
As featured in
From Strategy
to Spend —
Digital Advertising
That Pays Off
Step by Step
Step 1. Consultation | Internet Marketing Advertising Agency
Objective: Understand your marketing goals and define the scope of your advertising campaign.
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Client Meeting: At Toucan Insights, our process begins with an in-depth meeting where we discuss your business objectives, target audience, and specific goals for internet marketing and advertising. This initial consultation helps us, as your dedicated internet marketing advertising agency, to understand your market, unique needs, and challenges.
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Needs Assessment: We conduct a thorough needs assessment to identify your specific advertising requirements and expectations.
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Market Research: We perform market research to understand your industry trends, audience behavior, and the competitive landscape.
Client Testimonials
We contacted Toucan Insights to relaunch our branding and e-commerce. They conducted detailed consumer research and helped us define our clientele.
Thanks to recommendations and implementations made by Toucan, we were able to develop a new content marketing strategy and optimize our SEO, which increased organic traffic. I highly recommend Toucan Insights' services.
Lindsay Pinkerton | VP Sales & Marketing
Neon Buddha
Fashion | USA & Canada
What does a
Digital Advertising
Agency do,
And how can it help promote your products?
Digital advertising is how companies and professionals promote their products or services online through digital platforms. Our digital advertising agency does this through online advertisements, which present the offerings to a defined target audience located in specific markets.
Digital advertising is divided into four main channels: search, display, social, and video. Paid search, PPC, search engine marketing, search ads, and text ads are all terms used to describe search advertising. Here we'll explain 3 of them, while social could be found in social media services.
On the search engine results page (SERP), you can find text-based advertisements called search advertising. These can be found at the top, bottom, and sometimes on the side of results and are displayed following the user's search terms. Search ads also include Google Shopping. Google is preferred; however, Bing is an option for search ads.
The advertisements you see on websites and applications are referred to as display ads or banner ads. These are image-based search advertisements rather than text-based search ads, and they are available in a variety of sizes and shapes. The Google Display Network is perhaps one of the most well-known of the many networks on which you can run display advertisements.
Video advertisements are supported by social and display networks; however, in this case, we're talking about video as a channel rather than a format. What is *the* video channel, though the world of OTT and video streaming can be complex? Of course, YouTube. YouTube advertisements include both non-video ads that display above videos and in search results as well as video commercials that play before, after, and during videos.
How can Toucan Insights Digital Advertising Agency help you with your ads?
At Toucan Insights, through our Internet Marketing Advertising Agency, we have managed tens of thousands of euros for our clients in digital advertising over the past years. During this process, we've identified the key aspects that a campaign must have to drive the expected results.
Maximizing conversion rates while perfecting and optimizing the campaign is of utmost importance for our Internet Marketing Advertising Agency. For this reason, daily monitoring plays a huge role in perfecting the campaign and making the tweaks that the campaign needs to reach the target audience in the best way.
At Toucan Insights, we understand that successful digital advertising is not just about running ads — it's about creating meaningful interactions that drive measurable business growth. As a full-service digital advertising agency based in Amsterdam and serving clients worldwide, we offer a customized approach that blends creativity with data to achieve long-term performance.
Whether you're launching a new product, entering a competitive market, or scaling your business globally, our team of digital advertising experts leverages audience targeting, conversion-focused creative, and platform-specific best practices to ensure your message reaches the right people at the right time.
Our solutions span across channels such as Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and programmatic advertising, giving your campaigns a multi-touchpoint presence that builds brand awareness, drives engagement, and increases conversions.
Our approach begins with an in-depth analysis of your business objectives, competitive landscape, and consumer behavior. Based on these insights, we craft a tailored strategy that includes everything from audience segmentation and campaign structure to A/B testing and performance reporting.
As a results-driven digital advertising company, we go beyond impressions and clicks to focus on ROI, customer acquisition cost (CAC), and lifetime value (LTV)—the KPIs that matter to your business.
From ad copywriting to landing page optimization, Toucan Insights offers end-to-end campaign execution and management. Our in-house team of digital advertising consultants and creative specialists collaborates closely with your brand to ensure that every element of your advertising funnel is aligned and optimized for performance.
By combining automation, strategic bidding, and detailed reporting, we deliver consistent results and help your business scale in competitive markets. Whether you're targeting local audiences or launching international campaigns, our advertising solutions are designed to convert.
What does a digital advertising agency do?
A digital advertising agency creates, manages, and optimizes online ad campaigns to help businesses reach their target audiences and achieve their marketing goals.
At Toucan Insights, we specialize in building data-driven advertising strategies that generate real results across search, display, and social platforms.
What platforms do digital advertising companies use?
Most digital advertising companies use platforms like Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads, YouTube Ads, and programmatic networks. Toucan Insights tailors campaigns across these platforms based on your industry and objectives.
Why hire a digital advertising consultant?
A digital advertising consultant helps businesses make informed decisions about ad strategy, budget allocation, creative execution, and platform optimization. Our consultants at Toucan Insights offer both strategic oversight and hands-on implementation.
How do I know if digital advertising is right for my business?
If you want to increase visibility, drive website traffic, and grow your customer base, digital advertising is likely a strong fit. We help evaluate your business stage, audience, and goals to design campaigns with measurable ROI.
What makes Toucan Insights a leading digital advertising agency?
Our award-winning team combines deep industry knowledge with creative flair and technical expertise. We offer personalized service, transparent reporting, and proven success in markets across the US, Europe, and the Middle East.
Global Reach,
Local Impact
To date, we have developed projects for companies in 30+ countries
