Hotel Marketing Agency
As featured in
Turn Searches Into Stays — Marketing That Fills Rooms, Not Just Feeds
Step by Step
Step 1. Initial Consultation | Hotel Marketing Agency
Objective: Understand your hotel's goals, target audience, and unique selling points.
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Client Meeting: At Toucan Insights, our process begins with an in-depth meeting where we discuss your hotel’s objectives, target audience, and unique features. This initial consultation helps us, as your dedicated hotel marketing agency, to understand your market, specific needs, and aspirations.
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Needs Assessment: We conduct a thorough needs assessment to identify the specific marketing requirements and expectations you have.
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Market Research: We perform market research to understand industry trends, competitor strategies, and market opportunities in the hospitality sector.
Client Testimonials
Gaston was clear about the research process from the first moment, demonstrating great expertise, professionalism, and market knowledge. Thanks to the insights and information presented by Toucan Insights, we had clarity on the panorama and desk research with great detail, which helped us identify areas of opportunity to improve our service offering and to understand the behavior of different types of consumers.
Claudia Garcia Uribe |
Market Research Manager
City Express
Hotels
Hospitality | Mexico, Chile, Colombia & Costa Rica
What is Hotel Marketing, and why do you need it?
Hotel marketing involves strategically positioning your hotel to reach the ideal audience at the optimal time with compelling messages that encourage them to choose your establishment over competitors. This approach ensures your hotel captures the attention of potential guests when they are most likely to book.
A successful hotel marketing strategy combines various elements, such as search engine optimization (SEO), social media engagement, and targeted advertising.
Utilizing SEO helps your hotel appear in relevant search results, increasing visibility among travelers actively seeking accommodation. Engaging on social media platforms allows you to connect with potential guests, share unique aspects of your hotel, and create a community around your brand.
Furthermore, personalized marketing efforts, such as email campaigns and loyalty programs, play a crucial role in retaining past guests and attracting new ones.
By understanding guest preferences and behaviors, hotels can tailor their messages to address specific needs and interests, fostering a sense of connection and loyalty.
Overall, a comprehensive hotel marketing strategy ensures your hotel stands out in a competitive market, attracts more bookings, and enhances guest satisfaction.
Toucan Insights, a hotel marketing agency, has designed digital marketing strategies for hospitality and tourism firms that have earned the agency the prestigious "Best Specialist Hospitality Marketing Agency 2020" award, granted by the British business magazine EU Business News.
Our hotel marketing agency provides comprehensive hospitality marketing support for both independent and large hotel chains.
Through our hotel marketing agency, we help hotels to thoroughly understand the market in which they operate as well as the variables that affect demand generation with the aim of better understanding the guests they serve.
We do this by offering bespoke marketing for hospitality and tourism service packages that include
How can Toucan Insights Hotel Marketing Agency help you boost your Hospitality Marketing?
Toucan Insights, through its Hotel Marketing Agency, knows inside out the characteristics of this complex industry and its sales segments (corporate and leisure travelers, MICE, OTAs, and traditional agencies).
Our hotel marketing agency focuses on providing hotels with a granular analysis and bespoke marketing strategies for each sales channel (corporate, travel agencies, OTA, and events), which are key to addressing the needs of each type of guest.
At Toucan Insights, we leverage our decision-making by incorporating key elements into the marketing research phase that include
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Business Cases
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Consumer Mapping
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Consumer Preferences & Trends
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Social Monitoring and Social Listening
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Culture Affecting the Target Market
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Competitive Set Analysis
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Analysis of the Correlational Variables Affecting Your Target Guests
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Pricing, Sales, & Business Strategy
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Identification of Potential Markets & Consumers
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Future Scenario Modeling of Hospitality Marketing
In today’s competitive travel and hospitality industry, standing out demands more than elegant visuals and a stunning location — it requires a strategic digital presence crafted by a dedicated hotel marketing agency. Toucan Insights specializes in results-oriented strategies that address the unique challenges hotels and resorts face when trying to attract guests in a digital-first world.
As a global hospitality marketing company based in Amsterdam, we understand how travel search behavior varies by region and season. That’s why we use data-driven insights to craft compelling campaigns that drive direct bookings, increase online visibility, and build lasting brand equity. Whether you manage a boutique hotel in Paris, a resort in Miami Beach, or a luxury property in Dubai, we localize your message while staying aligned with your global brand vision.
Our hospitality marketing consultants work hand-in-hand with your in-house team to define the KPIs that truly matter: occupancy rates, booking engine conversions, average revenue per guest, and guest loyalty. From SEO for hotels to multi-channel performance advertising and content strategy, we tailor every effort to the guest journey, ensuring visibility at every stage, from inspiration to reservation.
What sets Toucan Insights apart from other hotel marketing companies is our integrated service offering. We combine market research, branding, SEO, paid media, and social media strategies to help hospitality businesses navigate seasonality, attract high-value guests, and compete effectively on OTA-dominated search results.
Let us be your partner in delivering memorable guest experiences — not only inside your hotel but throughout the digital discovery process.
What is a hotel marketing agency?
A hotel marketing agency helps hospitality businesses attract and retain guests through digital channels like SEO, content marketing, advertising, and branding.
Toucan Insights acts as a full-service hospitality marketing company, tailoring strategies that boost visibility and direct bookings for hotels worldwide.
How does digital marketing benefit hotels and resorts?
Digital marketing helps hotels reach potential guests at the right time with the right message — from search engines and travel blogs to social media and booking engines.
At Toucan Insights, we optimize every channel to reduce dependency on OTAs and increase direct revenue.
What makes Toucan Insights different from other hospitality marketing companies?
Our agency blends deep hospitality industry knowledge with data analytics, branding, and multilingual content creation.
We’re not just another marketing provider — we act as strategic hospitality consultants for long-term growth.
Do you work with international hotel brands or only local properties?
We partner with both local boutique hotels and international hotel groups.
With operational reach across Europe, the U.S., and the Middle East, Toucan Insights supports diverse hospitality clients with custom strategies that reflect their market and brand needs.
Which digital marketing services do hotels need the most?
Most hotels benefit from a mix of SEO, paid search, social media advertising, and content marketing.
At Toucan Insights, we audit each property’s performance to design a tailored hospitality marketing solution that drives ROI.
Global Reach,
Local Impact
To date, we have developed projects for companies in 30+ countries
