WA Technology
(Europe + Latam + 17 African countries)
About WA Technology
WA Technology is an online casino game developer based in Malta, specializing in the development of HTML5 casino games designed to be played seamlessly across all devices.
The company operates across several areas of the online gambling ecosystem, including:
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Game development
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Content aggregation
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Turnkey casino solutions
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Casino management services for online operators worldwide
In addition to its core offerings, WA Technology has expanded its product portfolio with a slot builder, a drag-and-drop solution that enables developers to create their own games without advanced technical knowledge.
With its proprietary slot games, casino platform, and slot builder, WA Technology continues to expand its reach across multiple segments of the global online gambling industry.
What were their Objectives?
WA Technology approached Toucan Insights with a clear strategic challenge: to better understand consumer behavior in the global online gambling industry and define the most effective path for international expansion.
The main objectives of the project included:
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Gaining deep insights into consumer behavior across Europe, Latin America, and Africa
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Understanding attitudes and motivations toward online gambling, with a specific focus on millennials and Generation Z
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Identifying the most effective channels for brand discovery and early adoption
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Defining marketing communication strategies to support market penetration in selected regions
The ultimate goal was to align WA Technology’s digital strategy with user behavior, regulatory realities, and market opportunities.
What was the Approach?
Toucan Insights designed a research-driven, multi-market strategy focused on understanding both the industry and the end user.
The project began with a competitive and market analysis, identifying WA Technology’s main competitors and evaluating their offerings across the target regions. Given the company’s portfolio of more than 3,000 gaming options, it was essential to clearly define positioning and differentiation by market.
The initial phase focused on market selection in Europe, Latin America, and Africa. This analysis considered:
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Regulatory frameworks and entry barriers by country
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Consumer preferences by online game type
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The top global attitudes and motivations toward gambling
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Generational behavior patterns, particularly among millennials and Gen Z
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Gender differences in gambling behavior
Based on this research, Toucan Insights identified 17 priority markets:
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Europe (6 countries): United Kingdom, Netherlands, Spain, France, Italy, and Germany
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Latin America (6 countries): Colombia, Argentina, Mexico, Peru, Chile, and Panama
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Africa (5 countries): South Africa, Kenya, Tanzania, Nigeria, and Uganda
The next phase focused on defining the optimal digital channels for brand discovery and marketing communications, with the objective of supporting early adoption and market entry.
Finally, Toucan Insights developed a quarterly strategic marketing plan, outlining actions across six digital channels, combining organic and paid initiatives. The core of the strategy centered on SEO-driven content optimized with relevant keywords, supported by selected social media platforms and targeted paid advertising in specific markets to boost brand awareness.
What were the Results?
The project delivered clear strategic outcomes that supported WA Technology’s international growth plans.
As a direct result of the research and strategic recommendations:
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WA Technology decided to apply for operating licenses in selected Latin American countries
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The company defined a second-phase expansion plan focused on Europe and Africa
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Social media channels grew to more than 3,000 followers, with consistent content publishing and increasing engagement
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Public relations initiatives in key media outlets helped generate visibility and interest among target audiences
From an organic performance perspective, the website was optimized following Toucan Insights’ recommendations. As a result, the number of players increased by an average of more than 200%, driven by improved visibility and content alignment with user intent.
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Strategic Takeaway
This project highlights how market intelligence, consumer insight, and digital strategy can guide expansion decisions in highly regulated and competitive industries.
By combining research, SEO, content strategy, and channel planning, Toucan Insights helped WA Technology define where to compete, how to position itself, and how to accelerate adoption across multiple global markets.
Toucan Insights helped us to understand our target consumers and identify the best markets in the 3 regions where we wanted to expand our business.
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Thanks to their in-depth understanding of the markets, together with SEO and content implementations, our games have seen a 200% growth in the number of players.
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Tim Scoffham | CEO
WA
Technology
Gaming | Europe + LATAM + Africa (17 countries)
