The SEO module is a course in itself (and it's included in the more comprehensive digital marketing course Small Business, Big Reach: Nurturing Digital Growth).
 
The SEO course contains 66 pages and comes in pdf format including tools, best practices, business cases, a detailed checklist, and the trends that will impact SEO in 2024.
 
Additionally, the module includes complementary online resources and is aimed at providing website owners with the tools needed to implement a sound SEO strategy.
 
From on-page to off-page elements, it is more important than ever to have a sound SEO strategy in place as online users are favoring organic search results over ads.