Small Business, Big Reach: Nurturing Digital Growth is the ultimate digital marketing course for businesses, entrepreneurs, SMEs owners, and students that want to comprehend the art of digital marketing and how to implement it.

This course is designed to help you understand your customers better, build a robust digital marketing strategy, and drive organic traffic to your website without spending a penny on ads.

The course modules are designed in order, starting with Marketing Research and followed by Branding, SEO, Content Marketing, and Social Media Marketing. Every module includes tools, best practices, business cases, a checklist, and the trends that will impact each area in 2024.

Additionally, the course includes 100+ free complementary online resources that will strengthen your skills and broaden your knowledge in the field as you progress through the course.

Digital Marketing Course

Name: Digital Marketing Course
Brand: Toucan Insights

€50.00

€15.00

Excluding VAT

214 pages designed in a step-by-step manner, so you will be able to immediately start implementing the concepts addressed throughout each module into your business.

A course divided into the main 5 modules that you need to understand how digital marketing is connected and to develop a sound organic digital strategy without spending a penny on ads. The 5 modules are Marketing Research, Branding, SEO, Content Marketing, and Social Media Marketing.

2 Case studies introduced in Module 1 (Marketing Research) that will guide you from scratch on how you need to conduct research applicable to your business.

Business cases in each module that are aimed at enhancing the learning with practical and real-world examples.

100+ free complementary online resources (linked in the course) that will expand your knowledge and allow you to gain a broader perspective on each subject area.

Introduction to tools and best practices that you can implement in your digital channels right away.

The latest trends and tips that are shaping the way in which each area is evolving.

A Social Media Content Planner with ideas for 30 days.

5 checklists. Each module contains its own checklist to help you keep track of your progress on the implementations in each module.
Marketing Research Introduction

Why is Marketing Research Important?

How Can Marketing Research Help Me?

Key Sales Business Metrics

Types of Research: Primary & Secondary

Goal setting

Market & Competitor Research

Consumer Research

Mistakes in a Marketing Research

Customer Experience Research

Analysis & Findings Implementation

4 Main Marketing Research Trends shaping the industry.

Branding Introduction

How to Implement Branding in your Strategy?

Positioning: Why is it Key?

Why Businesses need Branding?

The Importance of Visual Elements in Branding

Key Channels to Show a Cohesive Branding

Brand Voice

The Significance of a Brand Promise

Brand Story

The Importance of a Positive Business Reputation

Brand Perception

Brand Representative

Brand Colors

The Impact of Color on Human Behavior

3 Main Branding Trends shaping the industry.

SEO Introduction

On Page SEO

Create Unique and Helpful Content

Strategically Place Target Keywords

Write Title Tags that are Rich in Keywords

Make Meta Descriptions that are Click-Worthy

Use Headings & Subheadings

Optimize URL

Add Internal and External links

Include and Optimize Images

Number of Webpages

Attracting & Engaging Visitors

On Page Advanced SEO

Off Page SEO

Link Building

Content Marketing

Local SEO

Reviews

6 Main SEO Trends shaping the industry

Content Marketing Introduction

How Can you Include Content Marketing in your Strategy?

Target Audience: Is Everyone at the Same Funnel Stage?

Creating Effective TOFU Content to Build Awareness

Guiding Prospects through the Middle of the Funnel

Effective Bottom-of-Funnel Content for Conversions

Content Marketing Strategy

The Importance of a Content Marketing Strategy

Tips for Developing a Great Content Marketing Strategy

Key Content Marketing Statistics

Content Tools: To research and understand your audience

Content Tools: To create and perfect your content

ChatGPT: The Disruptive Queen of AI Tools

AI Pitfalls

4 Main Content Marketing Trends that are shaping the industry

Social Media Marketing Introduction

How to Integrate Social Media. What? Where? How?

Social Media Networks by Generation

How and Why to Spice Up Your Social Language

When to Post? Best Times to Post on Social Media

Engagement: The Key to Social Media Success

Engagement: How to Measure it

3 Main Social Media Trends shaping the industry
SME owners and Entrepreneurs that want to expand their digital marketing knowledge and boost their online presence with fact-based solutions.

Business owners (or independent professionals) that want to manage their own digital marketing channels and/or increase their knowledge in the field to obtain better outcomes with applicable case studies and real-world business cases.

Students who are preparing themselves to develop a career in digital marketing and want to expand their knowledge to position themselves in the best way.

Marketing enthusiasts who want to start on the right foot on their digital marketing journey and understand how each discipline is connected