The marketing team of Toucan Insights - Digital Marketing Agency - has published several marketing books together with consumer behavior and consumption publications that are used in universities by students from all over the world.

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Some of the best marketing books have also been mentioned by other authors in their publications and used by professionals to examine the theoretical framework to better understand consumers.

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Writing a book involves a great amount of work, research, and experience and we are proud that companies such as Sage Publications promotes and distributes our writing material.

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Below you will find a selection of the best marketing books written by the team that aims to provide a better understanding of the depth and complexity needed to comprehend consumers to develop a successful marketing strategy.