Marketing Books

The marketing team of Toucan Insights - Digital Marketing Agency - has published several marketing books together with consumer behavior and consumption publications that are used in universities by students from all over the world.

Some of the best marketing books have also been mentioned by other authors in their publications and used by professionals to examine the theoretical framework to better understand consumers.

Writing a book involves a great amount of work, research, and experience and we are proud that companies such as Sage Publications promotes and distributes our writing material.

Below you will find a selection of the best marketing books written by the team that aims to provide a better understanding of the depth and complexity needed to comprehend consumers to develop a successful marketing strategy.

The Myth of the Ethical Consumer

Book Review: Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations across Nations, 2d ed.

The SAGE Handbook of Consumer Culture

Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour: Second edition

Gender, sexuality and consumption

Royal Fever: The British Monarchy in Consumer Culture

Consumption and Spirituality (Routledge Interpretive Marketing Research)

Key Concepts in Critical Management Studies

The SAGE Handbook of Marketing Theory

On-the-Distinction-Between-Cultural-and-

Canonical Authors in Consumption Theory

Feminist-Perspectives-in-Marketing-Past-

Cultural Influences on Representations of the Consumer in Marketing Theory

Commentary: the cultural approach to branding

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