Email Marketing
Agency
As featured in
We Create
Emails People Want to Read —
And Act On
Step by Step
Step 1. Initial Consultation | Email Marketing Agency
Objective: Understand your email marketing goals and define the scope of your campaign.
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Client Meeting: At Toucan Insights, our process begins with an in-depth meeting to discuss your business objectives, target audience, and specific goals for email marketing. This initial consultation helps us, as your dedicated email marketing agency, to understand your unique needs and challenges.
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Needs Assessment: We conduct a thorough needs assessment to identify your specific email marketing requirements and expectations.
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Market Research: We perform research to understand your industry trends, audience behavior, and the competitive landscape.
Client Testimonials
We contacted Toucan Insights to relaunch our branding and e-commerce. They conducted detailed consumer research and helped us define our clientele.
Thanks to recommendations and implementations made by Toucan, we were able to develop a new content marketing strategy and optimize our SEO, which increased organic traffic. I highly recommend Toucan Insights' services.
Lindsay Pinkerton | VP Sales & Marketing
Neon Buddha
Fashion | USA & Canada
What is
Email Marketing,
And why do you need it?
Email marketing is one of the oldest and most common approaches companies utilize for marketing and sales purposes. It has proven to be a great tool for building and maintaining relationships with current customers, driving and nurturing leads, and boosting sales.
Email marketing also plays an important role in communicating promotions and news and reinforcing brand awareness.
Through email campaigns, companies can personalize their communications and segment their audience based on their preferences.
In addition, being able to measure the actions taken by each recipient on every email campaign that you send provides valuable information that will help perfect future campaigns.
How can Toucan Insights Email Marketing Agency help you with your campaigns?
Toucan Insights, through its Email Marketing Agency, offers businesses a solid email marketing strategy that combines relevant content with a customized design. Our approach will provide you with full visibility into the performance of each campaign and the interactions of your recipients with your emails.
The goal of our email marketing agency is to create and improve the performance of your email campaigns by increasing the opening rate and clicks that direct recipients to each landing page on your website, using appropriate content.
Toucan Insights Email Marketing Agency will help your business to:
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Reach the right target audience in a personalized way through email campaigns.
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Increase and measure the traffic to your website (SEO) or any other landing page for each email campaign.
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Target different audiences with messages designed especially for each one of them.
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Track user behavior by measuring which email campaign content is clicked.
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A clean database approach guarantees no spamming of your database.
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Easy registration and cancellation process for your email marketing communications.
At Toucan Insights, we know that effective email marketing services go far beyond sending a newsletter. As an email marketing agency with a global reach, we design campaigns that nurture leads, engage audiences, and convert interest into measurable growth. Whether you’re a growing startup or an established company, email marketing remains one of the highest-ROI tools in your digital strategy — if implemented correctly.
Many businesses struggle with low open rates, high unsubscribe numbers, or messages that don’t resonate. That’s where our email marketing experts come in. We create performance-driven strategies that include automated workflows, audience segmentation, A/B testing, and real-time performance tracking. Our approach is data-informed but human-centered, designed to deliver the right message to the right person at the right time.
Working with a specialized email marketing consultant can significantly improve your customer retention and lead-nurturing capabilities. Our multilingual team also offers localization and regional adaptation for international campaigns across markets like the US, UK, Netherlands, Spain, and Dubai.
From product launch campaigns to seasonal drip marketing, we focus on crafting compelling copy, clean design, and crystal-clear CTAs. Each campaign is built to align with your overall marketing objectives and integrate seamlessly with your CRM or eCommerce platform.
So, whether you’re looking to increase sales, drive website traffic, or re-engage a dormant list, Toucan Insights is the email marketing company that ensures your messages don’t just get delivered — they get results.
FAQ
What does an email marketing agency do?
An email marketing agency helps businesses plan, design, and execute email campaigns that generate engagement and conversions.
At Toucan Insights, we handle everything from strategy and copywriting to segmentation and performance analytics.
Is email marketing still effective in 2025?
Absolutely. Despite the rise of social media and paid ads, email marketing remains one of the most cost-effective digital channels, offering an average ROI of $36 for every $1 spent. Our targeted approach ensures your emails stand out and drive real results.
How often should I send marketing emails?
The frequency depends on your audience and goals. For most brands, sending emails 1–4 times a month is ideal. We help you develop a content calendar based on audience behavior and campaign performance.
What platforms do email marketing companies use?
Popular tools include Mailchimp, HubSpot, Klaviyo, and ActiveCampaign. As your email marketing consultant, we help you select and set up the platform that best fits your business size and technical needs.
What industries benefit the most from email marketing?
Almost every industry can benefit — especially e-commerce, hospitality, education, SaaS, and professional services. At Toucan Insights, we tailor our email marketing services to your niche, ensuring every message resonates with your target audience.
Global Reach,
Local Impact
To date, we have developed projects for companies in 30+ countries
