The Content Marketing module is a course in itself (and it's included in the more comprehensive digital marketing course Small Business, Big Reach: Nurturing Digital Growth).

The Content Marketing course contains 41 pages and comes in pdf format including tools, best practices, business cases, a detailed checklist, and the trends that will impact Content Marketing in 2024.

Additionally, the module includes complementary online resources and is aimed at helping learners boost their writing productions, along with their visuals, in order to develop a sound Content Marketing strategy.

Content Marketing Course

Name: Content Marketing Course
Brand: Toucan Insights

€10.00

€5.00

Excluding VAT

Buy 2 Course Modules - 10% OFF

41 pages designed in a step-by-step and practical way that will allow you to immediately start implementing the best content marketing techniques into your business.

2 Business cases aimed at enhancing learning with real-world success stories.

Introduction to tools and best practices that you can implement in your digital channels right away.

Free complementary online resources (linked in the course) that will expand your knowledge and allow you to gain a broader perspective on the subject.

The latest trends and tips that are shaping the way in which content marketing is evolving.

A Content Marketing checklist (to help you keep pace with your progress).
Content Marketing Introduction

How Can you Include Content Marketing in your Strategy?

Target Audience: Is Everyone at the Same Funnel Stage?

Creating Effective TOFU Content to Build Awareness

Guiding Prospects through the Middle of the Funnel

Effective Bottom-of-Funnel Content for Conversions

Content Marketing Strategy

The Importance of a Content Marketing Strategy

Tips for Developing a Great Content Marketing Strategy

Key Content Marketing Statistics

Content Tools: To research and understand your audience

Content Tools: To create and perfect your content

ChatGPT: The Disruptive Queen of AI Tools

AI Pitfalls

4 Main Content Marketing Trends that are shaping the industry
SME owners and Entrepreneurs that want to create great content marketing to attract and engage their target audience.

Business owners (or independent professionals) that want to manage their own digital marketing channels and/or increase their knowledge in the field to develop the type of content needed to make their business stand out.

Students who are preparing themselves to develop a career in marketing or content marketing and want to expand their knowledge and position themselves in the best way.

Marketing enthusiasts who want to take their first steps in the field but feel confused about where and how to start.