The Marketing Research Module is a course in itself (and it's included in the more comprehensive digital marketing course Small Business, Big Reach: Nurturing Digital Growth).

The Marketing Research course contains 49 pages and comes in pdf format, including tools, best practices, business cases, a detailed checklist, and the trends that will impact marketing research in 2024.

Additionally, the module includes complementary online resources and a detailed step-by-step process on how to conduct marketing research using 2 business cases: the Toucan Hotel and Toucakery (a bakery store).

The module is ideal for local businesses operating in the hospitality industry (hotels, restaurants, bakeries, wineries, etc.) that want to clearly identify and better understand their audience while also gaining critical knowledge on how to conduct marketing research with the aim of perfecting their products or services. Other small or local businesses will surely benefit from the content of this course.

Marketing Research Course

Name: Marketing Research Course
Brand: Toucan Insights

€10.00

€5.00

Excluding VAT

Buy 2 Course Modules - 10% OFF

49 pages designed in a step-by-step and practical way that will allow you to immediately start implementing the best marketing research techniques into your business.

2 practical case studies that will help you clearly understand what to do and how to develop each step of the marketing research.

Business cases aimed at enhancing learning with real-world success stories.

Introduction to tools and best practices that you can implement in your digital channels right away.

Free complementary online resources (linked in the course) that will expand your knowledge and allow you to gain a broader perspective on the subject.

The latest trends and tips that are shaping the way in which marketing research is evolving.

A Marketing Research checklist (to help you keep pace with your progress).
Marketing Research Introduction

Why is Marketing Research Important?

How Can Marketing Research Help Me?

Key Sales Business Metrics

Types of Research: Primary & Secondary

Goal setting

Market & Competitor Research

Consumer Research

Mistakes in a Marketing Research

Customer Experience Research

Analysis & Findings Implementation

4 Main Marketing Research Trends shaping the industry.
SME owners and Entrepreneurs (especially those working in the hospitality industry) that want to identiofy and better cater their customers.

Business owners (or independent professionals) that want to manage their own marketing channels and/or increase their knowledge in the field to obtain better outcomes by providing the products or services that their target is demanding.

Students who are preparing themselves to develop a career in marketing or marketing research and want to expand their knowledge and position themselves in the best way.

Marketing enthusiasts who want to take their first steps in the field but feel confused about where and how to start.