The Marketing Research Module is a course in itself (and it's included in the more comprehensive digital marketing course Small Business, Big Reach: Nurturing Digital Growth).
 
The Marketing Research course contains 49 pages and comes in pdf format, including tools, best practices, business cases, a detailed checklist, and the trends that will impact marketing research in 2024.
 
Additionally, the module includes complementary online resources and a detailed step-by-step process on how to conduct marketing research using 2 business cases: the Toucan Hotel and Toucakery (a bakery store).
 
The module is ideal for local businesses operating in the hospitality industry (hotels, restaurants, bakeries, wineries, etc.) that want to clearly identify and better understand their audience while also gaining critical knowledge on how to conduct marketing research with the aim of perfecting their products or services. Other small or local businesses will surely benefit from the content of this course.