Long gone are the days of cold calling and the idea of just attracting customers to your business because you are good at something. Being good is the least thing you could do to succeed in the 21st century. Unfortunately it is not enough anymore. Nowadays consumers browse for products and services on Google and if your business doesn't pop-up on the first page of the search results, then they will choose among your competitors. Sad but true.
The truth is that in order to compete in the 21st century your business needs to have an effective inbound marketing strategy and a sound online marketing presence.
What is Inbound Marketing?
Inbound marketing are all the marketing actions that a company implements to attract their target consumers to their business. These could vary depending on the communicational channel as well as on the degree of knowledge that the target has about your business and services. This may sound as advertising but inbound marketing is way more than that. It includes aspects such as a well-built website, a sound content marketing strategy, an effective SEO marketing strategy, eye-catching social media marketing posts, and a 360 digital marketing strategy carefully designed to attract and convert your target audience into profitable clients, to name a few.