Academic Articles

The Growing Business of Helping Customers Slow Down

The Sharing Economy Isn’t About Sharing At All

Why We Can’t Shop Our Way to Sustainability

Is There Really Such a Thing as “Ethical Consumerism”?

Consumer Deceleration

Materiality and family consumption: the role of the television in changing mealtime rituals

The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences

Feminist Perspectives in Marketing: Past, Present and Future

Consumer spirituality

Let’s make a start: From marketing to markets?

Motherhoods, Markets & Consumption: The Making of Mothers in Contemporary Western Cultures

Public Markets: An Ecological Perspective on Sustainability as a Megatrend

Epic Aspects of Retail Encounters: The Iliad of Hollister

The Role of Consumer Agency in the Globalization Process in Emerging Markets

Why don’t consumers consume ethically?

Envisioning consumers: how videography can contribute to marketing knowledge

Consumer Ethics Across Cultures

Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology

The ecology of marketplace experience: from consumers’ imaginary to design implications

Gender after gender: fragmentation, intersectionality, and stereotyping

The rise of inconspicuous consumption

Ideology and Critical Marketing Studies

Rethinking consumer culture theory from the postmodern to the communist horizon

The Femme Fatale in Vogue: Femininity Ideologies in Fin-de-siècle America

Liquid Consumption

Heterotopian space and the utopics of ethical and green consumption

New dynamics of social status and distinction

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

An embodied approach to consumer experiences: the Hollister brandscape

Business Case published in the European Journal of Marketing

This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways.

The Consumer Experience of Responsibilization: The Case of Panera Cares

Business Case published in the

Journal of Business Ethics

In this paper, we explore the consumer experience of responsibilization, wherein consumers are tasked with addressing social issues via their consumption choices. We study an approach to responsibilization which we label conscious pricing.

Learning to Play in the New “Share Economy”

Business Case published in

Harvard Business Review

HBR’s fictionalized case studies present dilemmas faced by leaders in real companies and offer solutions from experts. This one is based on the case study “Acquiring Zipcar: Brand Building in the Share Economy,” by Susan Fournier, Giana Eckhardt, and Fleura Bardhi (Boston University School of Management, 2012).