Academic Articles

The Growing Business of Helping Customers Slow Down

Published in Harvard Business Review

The Sharing Economy Isn’t About Sharing At All

Published in Harvard Business Review

Why We Can’t Shop Our Way to Sustainability

Published in Stanford University

Is There Really Such a Thing as “Ethical Consumerism”?

Published in Journal of International Marketing

Consumer Deceleration

Published in Journal of Consumer Research

Materiality and family consumption: the role of the television in changing mealtime rituals

Published in Consumption, Markets, and Culture

The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences

Published in ScienceDirect

Feminist Perspectives in Marketing: Past, Present and Future

Published in Academia

Consumer spirituality

Published in Journal of Marketing Management

Let’s make a start: From marketing to markets?

Published in ScienceDirect

Motherhoods, Markets & Consumption: The Making of Mothers in Contemporary Western Cultures

Published in ResearchGate

Public Markets: An Ecological Perspective on Sustainability as a Megatrend

Published in Journal of Macromarketing

Epic Aspects of Retail Encounters: The Iliad of Hollister

Published in ScienceDirect

The Role of Consumer Agency in the Globalization Process in Emerging Markets

Published in Journal of Macromarketing

Why don’t consumers consume ethically?

Published in Journal of Consumer Behaviour

Envisioning consumers: how videography can contribute to marketing knowledge

Published in Journal of Marketing Management

Consumer Ethics Across Cultures

Published in Consumption, Markets, and Culture

México en la red: análisis del Influencer Marketing a través de los Travel Influencers

Published in Stratega Business Magazine

Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology

Published in Journal of Macromarketing

The ecology of marketplace experience: from consumers’ imaginary to design implications

Published in ResearchGate

The rise of inconspicuous consumption

Published in Marketing Management

De Asia al mundo y la visión sobre México

Published in Stratega Business Magazine

Ideology and Critical Marketing Studies

Published in ResearchGate

Gender after gender: fragmentation, intersectionality, and stereotyping

Published in Consumption, Markets, and Culture

Rethinking consumer culture theory from the postmodern to the communist horizon

Published in Marketing Theory

Incomprendidos: Millenials en la Hospitalidad Méxicana

Published in Stratega Business Magazine

The Femme Fatale in Vogue: Femininity Ideologies in Fin-de-siècle America

Published in Journal of Macromarketing

Coronavirus, turismo, y hospitalidad: Estrategias para el día después de mañana

Published in Stratega Business Magazine

Influencer Marketing 2020: ¿Quiénes?, ¿Cómo? y ¿Por qué?

Published in Stratega Business Magazine

Creatividad: Desarrollo e Implementación efectiva

Published in Stratega Business Magazine

Estrategia de Marketing: ¿Por qué es tan importante?

Published in Stratega Business Magazine

La cuenta pendiente: La mujer en la sociedad mexicana

Published in Stratega Business Magazine

Liquid Consumption

Published in Journal of Consumer Research

Heterotopian space and the utopics of ethical and green consumption

Published in Journal of Marketing Management

New dynamics of social status and distinction

Published in Marketing Theory

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Published in Journal of Marketing Research

An embodied approach to consumer experiences: the Hollister brandscape

Business Case published in the European Journal of Marketing

This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways.

The Consumer Experience of Responsibilization: The Case of Panera Cares

Business Case published in the

Journal of Business Ethics

In this paper, we explore the consumer experience of responsibilization, wherein consumers are tasked with addressing social issues via their consumption choices. We study an approach to responsibilization which we label conscious pricing.

Learning to Play in the New “Share Economy”

Business Case published in

Harvard Business Review

HBR’s fictionalized case studies present dilemmas faced by leaders in real companies and offer solutions from experts. This one is based on the case study “Acquiring Zipcar: Brand Building in the Share Economy,” by Susan Fournier, Giana Eckhardt, and Fleura Bardhi (Boston University School of Management, 2012).

Academic Articles

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