In this edition of Forbes Magazine for Mexico, Gaston Kaufer Barbe (Toucan Insights CEO) shares his views on the main hospitality marketing trends impacting the travel industry and in particular luxury travellers.

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Travellers from different generations are looking for experiences that fulfil their expectations regarding the new codes of luxury travel.

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These adventures focus mainly on experiencing a deeper and more personal connection that will help them to better understand local cultures, among others.

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Destinations and properties capable of delivering these types of services will certainly have a better chance to attract this consumer segment. 

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To read the full Forbes article, click here.

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