Social Media Marketing Agency
As featured in
Social Isn’t
Just Media —
It’s Your Brand’s First Impression
Step by Step
Step 1. Consultation | Social Media Marketing Agency
Objective: Understand your social media goals and define the scope of your campaign.
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Client Meeting: At Toucan Insights, our process begins with an in-depth meeting where we discuss your business objectives, target audience, and specific goals for social media marketing. This initial consultation helps us, as your dedicated social media agency, to understand your unique needs and challenges.
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Needs Assessment: We conduct a thorough needs assessment to identify your specific social media requirements and expectations.
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Market Research: We perform market research to understand industry trends, audience behavior, and the competitive landscape.
Client Testimonials
We contacted Toucan Insights to relaunch our branding and e-commerce. They conducted detailed consumer research and helped us define our clientele.
Thanks to recommendations and implementations made by Toucan, we were able to develop a new content marketing strategy and optimize our SEO, which increased organic traffic. I highly recommend Toucan Insights' services.
Lindsay Pinkerton | VP Sales & Marketing
Neon Buddha
Fashion | USA & Canada
¿Why is it important to include
Social Media Marketing in your digital strategy?
Social media marketing is, more than ever, a must in any digital marketing strategy.
As of May 2024, there were 5.07 billion users on social media platforms who spent an average of 2 hours and 24 minutes per day. Estimates show that by 2026, there will be 5.64 billion users worldwide using the platforms.
Comprehending the language, tone, and design elements of each social media platform is key to successfully developing the right content and engaging with your target audience. Differentiating yourself from your competitors and standing out in your industry will help you attract your potential clients and establish yourself as an authority.
To create the perfect content, it is imperative to understand your industry inside out and the trends impacting your audience. It is for this reason that through an initial social media audit, our social media marketing agency we'll be able to identify the key elements needed to develop the content for the right audience.
Social Media Advertising
Ads on well-known websites and apps like Facebook, Instagram, X, LinkedIn, TikTok, and others are referred to as social media advertising.
Similar to display advertising, they support a variety of content, including photos, videos, and immersive mobile experiences that help brands stand out and promote their businesses.
How can Toucan Insights Social Media Marketing Agency help you with your social media networks?
After auditing your social media channels, our social media marketing agency team will focus on identifying the characteristics and behavior of your target audience on each social media platform.
Our team will then design and implement the communications around the topics identified during the social media audit, following a strategic social media marketing plan.
The aim is to build strong interactions, boost engagement with your audience, and position your company as an industry leader. The content and marketing plan on your social media platforms will have defined guidelines needed to promote a cohesive message and a clear brand image.
Our social media marketing agency not only creates eye-catching designs but also develops a comprehensive content marketing approach, building consumer trust through knowledge and value.
As a leading international social media marketing company, Toucan Insights understands that success on platforms like Instagram, LinkedIn, Facebook, and TikTok goes far beyond consistent posting. It’s about building genuine audience relationships, engaging through meaningful content, and driving measurable ROI.
Whether you’re a fast-scaling e-commerce business or an established B2B brand, we offer custom social media services tailored to your objectives. Our approach combines creativity with analytics to optimize every aspect of your campaign — from audience targeting and post frequency to content formats and influencer outreach.
What makes us stand out as a social media agency is our deep understanding of platform algorithms, industry trends, and consumer behavior. Our social media consultants craft data-backed strategies that not only generate engagement but convert it into action — website traffic, lead generation, and sales.
Our services also include competitor benchmarking, A/B testing of creative assets, audience segmentation, and cross-platform campaign alignment. We believe in agility, adapting strategies monthly to maximize growth.
At Toucan Insights, our team of social media specialists brings both local and global expertise, having worked with clients across the US, UK, Europe, and the Middle East. We understand regional nuances and cultural dynamics that impact campaign performance.
FAQ
What does a social media marketing agency do?
A social media agency helps businesses manage their presence on platforms like Instagram, Facebook, LinkedIn, and TikTok.
This includes content planning, audience targeting, posting, and analyzing performance to drive engagement and conversions.
How do social media services help my business grow?
Social media services improve visibility, build brand loyalty, and generate leads by consistently delivering valuable content to your audience. A well-structured strategy also boosts SEO and supports customer retention.
What platforms should my business be on?
It depends on your industry and audience. B2B companies thrive on LinkedIn, while B2C brands succeed on Instagram, Facebook, or TikTok. A social media consultant can audit your goals and guide platform selection.
What’s the difference between organic and paid social media?
Organic social media focuses on unpaid growth through engaging content, while paid campaigns involve targeted ads to reach specific demographics. A balanced strategy often delivers the best long-term results.
How often should I post on social media?
Consistency matters more than frequency. Most brands benefit from posting 3–5 times per week, depending on their goals and resources. A social media expert can tailor a posting schedule for your brand.
Global Reach,
Local Impact
To date, we have developed projects for companies in 30+ countries
