Branding Agency
As featured in
From Identity to Positioning — This Is How We Build Irresistible Brands
Step by Step
Step 1. Consultation | Branding Agency
Objective: Learn about your brand, vision, and goals.
1. Client Meeting: At Toucan Insights Branding Agency, we start discussing your branding situation, target audience, and the vision you want for your brand. The first consultation helps us to understand your unique brand needs and goals.
2. Brand Audit: During the brand audit, we will determine your current brand positioning, identity, and market perception.
3. Needs Assessment: Based on the previous points, we'll determine the required steps and actions to create the brand of your dreams.
Client's Testimonials
We contacted Toucan Insights to relaunch our branding and e-commerce. They conducted detailed consumer research and helped us define our clientele.
Thanks to recommendations and implementations made by Toucan, we were able to develop a new content marketing strategy and optimize our SEO, which increased organic traffic. I highly recommend Toucan Insights' services.
Lindsay Pinkerton | VP Sales & Marketing
Neon Buddha
Fashion | USA & Canada
What is Branding,
And why do you need it?
In a nutshell, marketing and branding are two sides of the same coin, and both are needed to develop sound corporate communications with a unique brand design. It is for this reason that distinguishing them accordingly is very important.
On the one hand, we have marketing, which focuses on specifying the channels and types of communications that a company will use to inform and attract its target audience.
On the other hand, with a compelling brand design, branding concentrates on the visual and conceptual aspects that these communications must have to succeed and achieve the objectives established for attracting a specific target.
In general, the term corporate branding is reduced to a handful of aspects, such as the name of the company, the brand logo, the slogan, the typography, etc. These aspects are undoubtedly part of the whole process and directly affect brand design, but there are also other dimensions we must pay attention to, as they shape how consumers perceive and connect with your brand.
How can Toucan Insights Branding Agency help you with your corporate branding?
Our branding agency will research and test different designs, brand messages, and customer touchpoints, among other tasks, to improve your online presence and create the best image for your company.
At Toucan Insights, through our corporate branding company, we reverse the traditional marketing and branding process by placing your target audience, along with the trends and behaviors influencing them, at the center of our strategy. Our team of branding experts and branding consultants works hand in hand with clients to build or refine their brand identity through data-informed decisions and creativity-driven execution.
Cohesively presenting your corporate branding will allow your target audience to distinguish you from your competitors while enabling you to highlight your value proposition in a much clearer and more compelling way.
Some communication channels that benefit greatly from a solid branding foundation include social media, SEO, email marketing, and advertising. A clearly defined brand positioning strategy will allow your messaging to be consistent across all these platforms, making your brand instantly recognizable and credible.
Whether you are launching a new business or looking to evolve an existing one, working with a branding specialist is key. At Toucan Insights, our dedicated branding consultants guide clients through a structured process—from concept development to the final brand logo—ensuring that every element of your brand identity is aligned with your vision and market opportunity.
Ultimately, your brand is more than just aesthetics. It’s about emotion, perception, and the long-term relationship you build with your audience. That’s why choosing the right branding agency or branding company matters. We don’t just create beautiful designs—we create strategic, purpose-driven brands that stand out in a crowded digital landscape.
What Makes a Brand Stand Out? We Build Brands With Meaning, Not Just Aesthetics
While many branding agencies focus on the surface — colors, logos, and typography — Toucan Insights goes deeper. As a strategy-first branding company, we focus on the meaning behind the message, helping businesses craft identities that are not only visually distinct but strategically aligned.
Our process as a branding consultant begins with a deep understanding of your audience, your market, and your business goals. From there, we identify what truly differentiates your offer, your values, and your brand promise. These insights become the foundation for brand positioning that sticks — and storytelling that connects.
What Does a Branding Agency Actually Do?
Great branding isn’t just about “looking good”—it’s about being clear, consistent, and memorable at every touchpoint.
As a full-service branding agency in Amsterdam, we help clients define their brand purpose, craft persuasive brand messaging, and build a consistent visual identity that resonates across platforms.
Our brand identity services include not only logo design and style guides but also the strategic articulation of what makes your brand unique in a competitive landscape.
Through customer interviews, behavioral research, and trend analysis, we ensure your brand reflects both market expectations and internal culture.
How do you choose a branding company that fits your business?
Look for one that leads with insight, not just style. At Toucan Insights, our clients value us for our analytical thinking, our creativity, and our ability to tie every branding decision to measurable business outcomes.
Whether you’re launching a new venture or rebranding an established business, our brand strategy experts collaborate with you to bring clarity, cohesion, and a competitive edge.
Branding That Inspires Trust — And Converts.
The strongest brands today are those built with both heart and precision. That’s why we help you build not just brand recognition, but brand relevance.
With a fully integrated approach that includes brand audits, visual identity design, and market research, we turn your business into a brand that people remember and trust.
Looking for a branding consultant who can elevate your presence both online and offline? Let’s build your brand together.
Global Reach,
Local Impact
To date, we have developed projects for companies in 30+ countries
