• Toucan Insights Staff

How do Digital Advertising Agencies Work?


team discussion

Digital advertising can be defined as the strategy of using the internet and its properties to distribute commercial advertisements to customers across different platforms.


These platforms can include social media, search engines, affiliate programs, mobile apps to name a few.


The best digital advertising agencies know how to leverage these online channels to reach the target audience of their clients.


Compared to the traditional form of advertising, digital advertising is much more personalized and data-driven.


It is predicted that by the end of 2021, worldwide spending on digital advertising (including desktop and mobile devices) is expected to reach $335 billion.