• Toucan Insights Staff

6 Digital Advertising Trends you Should Consider for your Business

man with a VR helmet

No matter where you go on the internet, you will encounter ads.

Everyone is silently being tracked to gather data that can be used by marketers to develop digital advertising strategies with.

However, these highly personalized ads that use our data are slowly changing.

The growing concern from consumers regarding their privacy in combination with the new data privacy regulations from the European Union (GDPR) caused a shift in the way digital ads are operating.