• Toucan Insights Staff

How to implement a Marketing Strategy: The IKEA Case


Ikea Store

What is a Marketing Strategy?


To keep it simple, a marketing strategy is a roadmap that indicates how to best target your audience and how to convert them into customers.


In order for your marketing strategy to work you have to answer the following questions:

  • What is your company’s value proposition?

  • What does your brand stand for?

  • What does your target audience look like?

  • What are their needs?

  • How do you communicate with your (prospective) clients?

With these questions in mind you will have a better understanding on how to create your advertising and PR campaigns.