• Toucan Insights Staff

What is SEO? Key tips to Make your Strategy Shine.


young boy playing chess

What is SEO?


SEO is a digital marketing strategy and it stands for “Search Engine Optimization”.


As the name suggests, we are talking about search engines here. In essence, SEO is the practice of optimizing websites for search engines like Google, Bing, Yahoo, DuckDuck Go, etc.


The aim of search engine optimization is to increase the visibility of your web pages by climbing to the top of Google’s search results page (SERP).