What is SEO in Marketing? Key tips to Make your Strategy Shine
What is SEO? Read on to know the key aspects you should implement in your strategy.
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SEO
What does an SEO agency do?
As an SEO agency, we assure our clients that search engine optimization (SEO) includes the combination of on-site, off-site, and content marketing actions that help websites to rank at the top of Google's search results.
Our SEO experts can help your business build a better relationship with your target audience. It allows you to make use of keyword research in order to track your customers needs, trends and wants by establishing in-depth monitoring and SEO analysis.
The goal of an SEO Campaign is to bring organic traffic to a website (while boosting your brand) and the way to do that is by providing valuable information and the best possible website experience to your visitors. This is where keyword research serves to be one of the key aspects for SEO experts to take into consideration.
Book a no obligation consultation now and one of our experts will analyze your website, tell you the key points for improvement and design a customized proposal
to work together.
¿How It Works?
Why do I need to incorporate SEO marketing to boost my business?
Search engine optimization or SEO is the combination of on-site, off-site, and content marketing actions that help websites to rank at the top of Google's search results.
The goal of an SEO strategy is to bring organic traffic to a website (while boosting your brand) and the way to do that is by providing valuable information and the best possible website experience to your visitors.
In order to achieve that goal, websites need to have a perfect balance between the technical aspects of SEO and content marketing.
Each of these aspects contain a set
of elements that must be taken
into account in order to provide
quality content for your target
while setting the correct technical
aspects of SEO on your website
pages, allowing Google to index
your website properly.
You've probably heard of terms
such as keywords; short-tail or
general keywords; long-term or
specific keywords, backlinks,
and the list goes on.
In sum, there are at least 18 different types of keywords and 11 strategic aspects that an SEO strategy could and should consider when developing an SEO strategy.
At Toucan Insights, we create bespoke SEO strategies by combining these technical aspects with the characteristics of the industry and market in which you operate.
By doing this, we not only perfect the strategy for your specific niche but also we add an extra layer to the strategy that focuses on the behavior of your consumers, the search terms they use to look for businesses like yours, and the keywords needed to develop the perfect strategy.
Then, we implement each content marketing piece in your website following the best practices needed to achieve optimal results.
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