woman with computer doing SEO

What is SEO and why you need it to boost your digital marketing strategy


Search engine optimization or SEO is the combination of on-site, off-site, and content marketing actions that help websites to rank at the top of Google's search results.


The goal of an SEO strategy is to bring organic traffic to a website (while boosting your brand) and the way to do that is by providing valuable information and the best possible website experience to your visitors.

In order to achieve that goal, websites need to have a perfect balance between the technical aspects of SEO and content marketing


Each of these aspects contain a set of elements that must be taken into account in order to provide quality content for your target while setting the correct technical aspects of SEO on your website pages, allowing Google to index your website properly.

You've probably heard of terms such as keywords; short-tail or general keywords; long-term or specific keywords, seo backlinks, and the list goes on.


In sum, there are at least 18 different types of keywords and 11 strategic aspects that an SEO strategy could and should consider when developing an SEO strategy.

At Toucan Insights, we create bespoke SEO strategies by combining these technical aspects with the characteristics of the industry and market in which you operate.


By doing this, we not only perfect the strategy for your specific niche but also we add an extra layer to the strategy that focuses on the behavior of your consumers, the search terms they use to look for businesses like yours, and the keywords needed to develop the perfect strategy.


Then, we implement each content marketing piece in your website following the best practices needed to achieve optimal results.

CRO or Conversion Rate Optimization

Finally, we optimize the SEO strategy by implementing what is known as CRO (conversion rate optimization). SEO is a dynamic strategy so it needs to be monitored and updated every certain period of time.

We conduct CRO by analyzing the performance of the SEO strategy.


Keywords as well as search terms and content marketing are analyzed giving space to new content and keywords that your target is now using to look up for your services. 

Interested in knowing how we could help you to create your SEO strategy? CONTACT US