Who we are

Toucan Insights is a Hospitality Marketing Consultancy specialized in Latin America. The focus of our research is to design the appropriate marketing strategies based on a thorough understanding of the consumers’ decision-making processes and the markets in the Hospitality and Travel & Food and Beverages industries. With toucaners working from Rotterdam (HQ), London, Mexico City, and Buenos Aires, we help our clients to reach their objectives by providing them with a comprehensive tailor-made marketing strategy and cutting-edge information.

Toucan Insights counts with the support of globally recognized institutions. Through these organizations, Toucan Insights gains unique access to the latest information available in the market, allowing the agency to provide a cutting-edge marketing research service to companies from all sizes.


Claudia Ivonne Uribe Garcia
Market Research Manager

“Seeking to thoroughly understand the most important tourist areas of the country (Mexico) and the characteristics of the travelers we decided to contact Toucan Insights…Thanks to the insights and information presented by Toucan Insights we had a much clearer perspective based on a detailed desk-research. The outcome of this work supported us to identify areas of opportunity to improve our service offerings and to understand in-depth the behavior of different types of consumers. “

Forbes México
Print edition / December 2019

“The tourism gurus have spoken and these are the tourist paradises that await your visit…in an era of overwhelming technology, the eagerness of travelers to disconnect and literally escape from daily hyperconnectivity opens unsuspected routes. Gastón Käufer Barbé, CEO of Toucan Insights, points out that this factor opens the way for nature and urban destinations…adventure and cultural experiences in these destinations are totally immersive… “.

Claudia Ledesma
Sales Manager

“When I was working for Stara Hotels we decided to contact Toucan Insights knowing that they were specialists in the hospitality industry. At that time we wanted to improve our marketing strategy and increase our sales..the insights and information presented by the Toucan Insights allowed us to implement the strategies tailored to our business and to achieve the proposed business objectives. In the end, thanks to the insights and recommendations, we were also able to reduce our costs and improve customer satisfaction.”


Toucan Insights executive team has developed and published cutting edge research in the most prestigious business and marketing magazines in the world as well as on leading media platforms.

What we do

Toucan Insights has developed an innovative marketing research methodology based on the combination of key processes specially designed to understand consumer behavior. This methodology accurately identifies the variables and aspects affecting both consumer behaviour and market dynamics allowing Toucan Insights to reach the maximum level of granularity in each study.

Our marketing research methodology consists of 3 stages.

Marketing Research Stages

*The first stage of the marketing research focuses on obtaining information through three different dimensions: Business Drivers; Market Structure; and Consumer Psychology (each using different techniques, sources of information, business cases, theoretical frameworks, matrices and technologies).

*The second stage of the marketing research presents the results of the study. In addition, it includes the most significant insights along with recommendations on how to maximize the marketing strategy.

*Finally, the third stage of marketing research focuses on expanding the scope of the study. Through the implementation of different marketing techniques and methodologies this stage identifies the aspects that could affect consumers’ decisions in the future.


Toucan Insights’ executive team is formed by experienced professionals from the University of London. Along with a strong academic background, the award-winning team members keep an active role in producing and publishing cutting-edge research in the most prestigious business and marketing magazines in the world.

From a professional perspective, the team’s experience lies in not only a sound career in the Marketing Research industry but also in the Hospitality & Travel; Food & Beverages; Media & Events; Energy & Renewables and Direct Selling.

Contact Us

Thank you very much for your interest in our services! We are delighted to help you take your business into the next level. Please, complete the following form or send us an email to team@toucaninsights.com and we will contact you shortly.