Toucan Insights

Digital Marketing Agency
Digital Agency

As featured in

Digital Agency | Digital Marketing Agency

GROWING A COMPANY IS CHALLENGING. WE'VE SIMPLIFIED, ORGANIZED, DE-STRESSED, AND ENHANCED HOW TO DO IT.

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30 min

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Client's Testimonials

We contacted Toucan Insights to relaunch our branding and e-commerce. They conducted detailed consumer research and helped us define our clientele.

Thanks to recommendations and implementations made by Toucan, we were able to develop a new content marketing strategy and optimize our SEO, which increased organic traffic. I highly recommend Toucan Insights' services.

Lindsay Pinkerton | VP Sales & Marketing

Neon Buddha

Fashion | USA & Canada

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WHO ARE WE

Toucan Insights is a full-service digital marketing agency that provides fact-based solutions to companies that aim to excel in the 21st century.

At Toucan Insights, we develop the strategy and provide our clients with the digital marketing approach needed to equip their businesses, attract their target audience, and boost sales.

From our digital marketing agency, we manage the services your company needs to nurture its target consumers at every marketing funnel stage.

By doing this, we create a constant flow of potential customers looking for your services online and ready to discover more and buy your solutions.

Toucan Insights services are designed using top marketing automation tools, research industry databases, marketing software platforms, cloud-based technology, AI, and decades of hands-on digital marketing experience.

Our Global Projects

Internet Marketing Services

To date, we have developed

projects for companies in

30+ countries, including:

United States
The Netherlands
United Kingdom
Canada
Germany
Spain
Ireland
Mexico
Switzerland
Colombia
Argentina
South Africa
Kuwait

Step by Step

How Toucan Insights Digital Marketing Agency works, step by step.

Step 1. Consultation | Digital Marketing Agency

Objective: Understand the client's business, goals, and challenges.

Client Meeting: Toucan Insights meets with the client, on the date and time previously booked by the client, to discuss their business objectives, target audience, current digital presence, and specific challenges they are facing. During the meeting, we will also seek to identify your needs and market situation.
Needs Assessment: Our digital agency experts conduct a thorough needs assessment to identify the client’s requirements and expectations.
Market Research: The digital marketing agency examines the client’s industry, competitors, and market trends to gain deeper insights.

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Step 2. Strategy | Digital Marketing Agency

Objective: Develop a tailored digital strategy that aligns with the client's goals.

Defining Goals: Based on the initial consultation, our digital marketing agency defines clear, measurable goals (e.g., increasing website traffic, improving conversion rates, enhancing brand awareness).
Target Audience Analysis: Here, we will analyze your target audience to understand their behavior, preferences, and needs.
Strategic Planning: Our marketing agency develops a comprehensive digital strategy, outlining the tactics and channels to be used (e.g., SEO, PPC, social media marketing, content marketing).
Budget Planning: In this stage, our digital agency works with the client to establish a budget for the digital marketing efforts.

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Step 3. Implementation | Digital Marketing Agency

Objective: Execute the digital strategy using various tactics and tools.

Website Design and Development:
- Design: Creating an aesthetically pleasing, user-friendly website that reflects the client’s brand.
- Development: Building the website using the latest technologies to ensure it is responsive, fast, and secure.
Search Engine Optimization (SEO):
- On-Page SEO: Optimizing website content, meta tags, and structure for search engines.
- Off-Page SEO: Building backlinks, improving domain authority, and leveraging social signals.
Pay-Per-Click Advertising (PPC):
- Campaign Setup: Creating targeted ad campaigns on platforms like Google Ads and social media.
- Ad Management: Monitoring and optimizing ads for better performance and ROI.
Content Marketing:
- Content Creation: Developing high-quality content such as blog posts, articles, videos, and infographics.
- Content Distribution: Sharing content across various platforms to engage the target audience and drive traffic.
Social Media Marketing:
- Profile Management: Creating and maintaining social media profiles on platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Content Posting: Scheduling and posting regular content to engage followers and build community.
Email Marketing:
- Campaign Development: Designing email campaigns to nurture leads and maintain customer relationships.
- Automation: Setting up automated email sequences for different customer journey stages.
Marketing Research:
- Market Analysis: Conducting in-depth market research to understand industry trends, consumer behavior, and competitive landscape.
- Consumer Insights: Gathering and analyzing data to gain insights into customer preferences and purchasing patterns.
Branding:
- Brand Strategy: Develop a comprehensive brand strategy that aligns with the client's business goals and values.
- Brand Identity: Creating a cohesive brand identity, including logo design, color schemes, typography, and messaging.
- Brand Positioning: Establishing a unique brand position to differentiate the client from competitors.

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Step 4. Optimization | Digital Marketing Agency

Objective: Track performance and continuously optimize strategies to improve results.

Analytics Setup: Implementing tools like Google Analytics and social media insights to track campaign performance.
Performance Monitoring: Regularly monitoring key metrics such as traffic, engagement, conversions, and ROI.
Reporting: Providing detailed reports to the client with insights and recommendations.
Optimization: Adjusting strategies and tactics based on data insights to improve performance.

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Step 5. Support | Digital Marketing Agency

Objective: Provide continuous support and adapt to changing market conditions.

Website Maintenance: Ensuring the website remains up-to-date, secure, and functioning properly.
Campaign Adjustments: Making necessary adjustments to digital marketing campaigns based on performance data and market changes.
Client Communication: Maintaining regular communication with the client to discuss progress, new opportunities, and any changes in goals or strategies.

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Book Now

Discovery Marketing Consultation
Meeting
30 min

Book Your Consultation

Toucan Insights

Digital Marketing Agency Digital Agency

As featured in

Digital Agency | Digital Marketing Agency

Discovery Marketing Consultation

Client's Testimonials

Our Work includes

WHO ARE WE

Our Global Projects

Internet Marketing Services

Step by Step

How Toucan Insights Digital Marketing Agency works, step by step.

Step 1. Consultation | Digital Marketing Agency

Objective: Understand the client's business, goals, and challenges.

​

Needs Assessment: Our digital agency experts conduct a thorough needs assessment to identify the client’s requirements and expectations.

Market Research: The digital marketing agency examines the client’s industry, competitors, and market trends to gain deeper insights.

Book Now

Discovery Marketing Consultation

Our Recognitions

Digital Marketing Company

Digital Marketing Agency
Digital Agency