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  • Writer's pictureToucan Insights Staff

Why Social Media is Important for your Business?

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Why Social Media is Important for your Business

1. Why Social Media is important for your Business?

As of April 2023, people spent an average of 2 hours and 31 minutes on social media per day (Deyan, 2023).

This shows how important it is for businesses to use the skills of social media experts to reach their target audience.

Social media experts enable companies to communicate with existing clients while also reaching out to new ones by promoting not only their products but also the emotions attached to them through social media branding.

That being said, social networks provide social media experts with a variety of methods to utilize to promote content and encourage users to interact with it.

As social networks are not paid by users, they have to submit personal information and allow the social network to sell this data to third parties (geographical location, demographics, personal interests and more).

The user is the product. This enables social media experts to target their ad campaigns to the most qualified candidates and tailor the message to maximize ad efficiency.

This is only one of the services that social media experts offer regarding social media branding.

Social media experts can track the campaign when combined with the correct strategy and campaign monitoring system, which may result in more search traffic, enhanced SEO and higher brand loyalty.

As the possibilities of customizing your ad campaign increase with new analytical tools coming out annually, social media experts, as well as their campaigns, have to stay updated with the latest trends.

Whether you want to increase the number of likes, saves, shares or followers on your brand’s Instagram page and improve your social media branding; or you require a focused campaign to promote your new product; you should be aware of the different services that social media experts offer.


2. Social Media Marketing Agency Services

a. Marketing Research

  • Benchmarking

A competitor analysis is performed by your social media experts to examine the strengths and weaknesses of your competitors. Seeking inspiration, they look for ways to elevate your plan beyond your competition.

  • Assessing your Reputation

A social media branding study enables your social media expert to assess user perceptions of your organization. Your brand reputation research may suggest areas of improvement, such as your response time to user comments or inquiries

  • Analyzing previous content

Browsing over your prior content provides your social media experts with invaluable knowledge about your company, social media branding strategy, and target audience.

b. Development Phase

Following that, a social media expert will begin the process of building your plan.

This method contains various components, ranging from stating your goals to developing a plan for accomplishing those goals.

After the social media experts have reviewed your customized strategy, they will begin designing creative materials.

This can include:

  • Posts: The social media expert creates multiple posts per week on social networks. The content of these posts might range from images to videos. Your team can also provide particular photographs or videos for promotion for your social media branding.

  • Advertisements: Your partner social media expert will also create various ads for you. They personalize your campaign to your objectives, such as gaining followers, increasing post interaction, or even making sales through social networks.

  • Additional content: Your company's creative assets can be expanded to include a fixed number of monthly blog articles and yearly contests to provide more substance behind your social media branding posts.


c. Optimization Phase

Tracking the monthly success of your posts and advertisements is key to get a complete picture about the progress of your collaboration.

The social media experts prepare the performance report to present to your team on a monthly basis (usually).

The following topics are usually on their agenda when analyzing the progress:

  • General campaign Goals status

  • Monthly campaign Performance & Goals (post-performance)

  • Ad Performance Overall

  • Opportunities for Improvement

  • Future plans

d. Social Media Advertising

Also known as social media targeting, this should not be confused with social media marketing as it is a type of advertising that takes place on social media platforms.

With this service, social media experts focus on posting advertisements on social networks in order to increase brand awareness and to incite a certain action from the target audience.

The goal is to improve social media branding and generate a need for the user to inquire more information about your products or services and visit your landing page.

As organic reach is decreasing for many businesses due to changes in the algorithm, social networks want to encourage companies to spend money to reach a wider audience.

Therefore, to avoid having some of your material receiving high levels of interaction while other posts may go totally undetected, it is best to hire a social media expert to handle this.

As opposed to organic social media marketing, social advertising focuses on highly targeted audience groups in order to enhance your return on investment (ROI).

This specific social media marketing service puts your company in front of the right potential clients at the right time and on the appropriate platform.

As more organizations decide to spend money on social media advertising, you will want to get the most out of your ad spent.

Here is a list of the key functions that a social media expert should target:

1. Describe your social media branding.

2 Market your goods and services.

3. Highlight your unique brand offers, such as promotions and events.

4. Retarget prospects who are already interested.

5. Direct your social media followers to your website.

e. Sustainable Social Media Management

Social media experts have provided businesses like yours with an unparalleled chance to communicate directly with your customers and acquire vital data about them that can boost your offering.

Social media management is a subset of social media marketing that includes developing, scheduling, and assessing the material that is shared on social networks.

This service focuses on developing and maintaining a favorable online reputation, with your value proposition always in mind, when creating social media branding campaigns.

Given the growing population of social media users who are exposed to new brands on social media platforms on a daily basis, social media branding is critical for keeping you ahead of the curve. The management service provides:

  • Creating a coherent social media branding strategy.

  • Controlling your online community on social networks.

  • Reducing your company's cost.

  • Monitoring the progress of your campaign.

  • Improving your customer interactions.

  • Increasing the size of your audience.


This was a broad overview of some of the social services that are out there that a social media expert can use to grow your brand presence on social networks.

The list of services included above aims to guide you in the search and type of work that you can expect from your social media expert or marketing agency.

The social media branding on social networks is key for a successful business.



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