• Toucan Insights Staff

Hotel Analytics: What are the Most Important Performance Metrics for Hotels?


woman working on a computer

The hospitality industry has seen its biggest changes in the 21st century.


In 2018, online travel booking was estimated to have made $756 billion in revenue worldwide. Additionally, 82% of online travel bookings (121 million) were made without any human interaction.


Looking at these numbers clearly shows that having a strong online presence is crucial to succeeding in the growing digital age.


Therefore, having an effective digital marketing strategy in place is becoming an important asset for hotels to reach an increasingly tech-savvy audience.


Especially luxury consumers are more demanding and require special attention.


Hospitality digital marketing agencies target these customers using more sophisticated methods.