• Toucan Insights Staff

Hospitality Marketing: The Top 10 Hotel KPIs that Matter the Most


woman giving a presentation

A growing issue for many hotels is to generate enough demand over a constant period of time.


External influences can have a huge impact on the number of bookings (Seasonality, COVID-19, other global or regional events, etc.).

Therefore, successful hoteliers recognize that measuring and generating constant demand for their hotels through different forms of advertising has become a priority to increase sales.


Measuring online metrics like bounce rate or website conversion is the first step to measure your hotels’ performance