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Gaston Kaufer Barbe, MBA
Founder & CEO


Gaston Kaufer Barbe is an award-winning marketing professional with more than 15 years of experience gained at blue-chip companies like Coca-Cola and Avon Cosmetics.

Between 2016 and 2017, he moved to London, where he studied and graduated with distinction with an MBA in International Management from the University of London.
He has also completed courses in innovation and commercialization from the Massachusetts Institute of Technology (M.I.T.)  and in analyzing global trends for business and society from The Wharton School (University of Pennsylvania).

In 2018, he founded Toucan Insights and became its CEO. Since then, Gastón has been focused on leading the agency and its projects, which, among others, include both multinational companies and SMEs across different industries. To date, the agency has successfully developed projects for companies in more than 30 countries.

In addition to this, Gaston also collaborates as a digital marketing expert for Forbes magazine and other business magazines in Latin America. Finally, he is also very active in academia, where he has been collaborating as a guest lecturer in marketing with several universities in London.

Forbes Magazine Centroamérica - Enero 2024
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Forbes Magazine Peru - Enero 2024
Forbes Magazine January 2023
Podcast Gaston Kaufer Barbe
Forbes Magazine June 2020
Forbes Magazine July 2020
Forbes Magazine December 2020
Forbes Magazine January 2020
Forbes Magazine December 2019
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