Gastón Käufer Barbé, MBA
CEO
Gastón Käufer Barbé is an award-winning marketing professional with more than 12 years of working experience gained in blue-chip companies. Currently, he is the CEO of Toucan Insights, a Digital Marketing Agency that operates in 4 countries and also he is being sponsored by the Erasmus University Rotterdam, as one of its top entrepreneurs. Gastón is also a Guest Lecturer in Marketing at Northumbria University (United Kingdom). Adding to this, he collaborates as a marketing expert for a number of business magazines, such as Forbes and Stratega. In 2015 he received, along with the team he directed, the Mercurio Award in the Hospitality and Travel category, granted by the Argentine Marketing Association, for his successful commercial management at the Hotel Cuatro Reyes.
From an academic perspective, Gastón holds a BSc in Marketing and MBA from the University of London, in which he graduated with distinction. He also has completed courses in Innovation & Commercialization dictated by Massachusetts Institute of Technology, and in Analyzing Global Trends for Business and Society dictated by The Wharton School -University of Pennsylvania-.
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