Gaston Kaufer Barbe, MBA

Gastón Kaufer Barbe is a senior digital marketing strategist and entrepreneur with over 15 years of experience building and scaling brands across the United States and Europe. His career began at global blue-chip companies such as Coca-Cola and Avon Cosmetics, where he developed a strong foundation in brand strategy, consumer behavior, and performance-driven marketing.

 

In 2018, Gastón founded Toucan Insights, a data-driven digital marketing agency headquartered in Amsterdam, where he serves as CEO. Today, Toucan Insights works closely with companies in the United States and Europe, helping them grow through strategic digital marketing, SEO, content marketing, paid media, and brand positioning, with a strong focus on industries such as luxury travel, hospitality, real estate, and premium services.

 

Under his leadership, Toucan Insights has supported companies operating across more than 30 international markets, designing and executing digital strategies that drive measurable growth, improve online visibility, and support international expansion—particularly for businesses entering or scaling within the U.S. and European markets.

 

Gastón is also a recognized thought leader in digital marketing. He is a regular contributor and featured expert in Forbes and other international business publications, where he shares insights on digital growth, performance marketing, and global brand strategy.

 

Alongside his entrepreneurial work, Gastón is actively involved in academia as a guest lecturer in marketing at leading institutions in the United Kingdom (University of Greenwich) and the United States (University of Arizona). Through this work, he bridges theory and real-world execution, mentoring the next generation of marketing and business leaders.