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Social Media Marketing

¿Why is it important to include Social Media Marketing in your strategy?

 

More than ever, any marketing strategy must include social media marketing.

As of April 2023 there were 4.8 billion users on social media platforms and they spent an average of 2 hours and 24 minutes per day. Estimates show that by 2026, there will be 5.64 billion users worldwide using the platforms.
 

Comprehending the language, tone, and design elements of each social media platform is key to successfully develop the right content and engage with your target audience. Differentiating from your competitors and standing out in your industry will help you attract your potential clients and establish yourself as an authority. 

 

In order to create the perfect content it is imperative to understand your industry inside out and the trends impacting your audience. It is for this reason that through an initial social media audit, we'll be able to identify the key elements needed to develop the content for the right audience.

Social Media Advertising

Ads on well-known websites and apps like Facebook, Instagram, X, LinkedIn, TikTok, 

and others are referred to as social media advertising. Similar to display advertising, they support a variety of content, including photos, videos, and immersive mobile experiences. They also come in different forms and placements. 

 

How can Toucan Insights help you with your social media networks?

 

After auditing your social media channels, our social media marketing agency team will focus on identifying the characteristics and behavior of your target in each social media platform.

 

Our team will then design and implement the communications around the topics identified during the social media audit, following a strategic social media marketing plan.

 

The aim is to build strong interactions and boost engagement with your audience and position your company as an industry leader. The content and marketing plan on your social media platforms will have defined guidelines needed to promote a cohesive message and clear brand image.

 

Our social media marketing agency not only creates eye-catching designs but also develops a comprehensive content content marketing approach building consumer trust through knowledge and value.

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