Social Media Marketing Agency
As featured in
Social Isn’t Just Media — It’s Your Brand’s First Impression
Step by Step
Step 1. Consultation | Social Media Marketing Agency
Objective: Understand your social media goals and define the scope of your campaign.
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Client Meeting: At Toucan Insights, our process begins with an in-depth meeting where we discuss your business objectives, target audience, and specific goals for social media marketing. This initial consultation helps us, as your dedicated social media agency, to understand your unique needs and challenges.
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Needs Assessment: We conduct a thorough needs assessment to identify your specific social media requirements and expectations.
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Market Research: We perform market research to understand industry trends, audience behavior, and the competitive landscape.
Client's Testimonials
We contacted Toucan Insights to relaunch our branding and e-commerce. They conducted detailed consumer research and helped us define our clientele.
Thanks to recommendations and implementations made by Toucan, we were able to develop a new content marketing strategy and optimize our SEO, which increased organic traffic. I highly recommend Toucan Insights' services.
Lindsay Pinkerton | VP Sales & Marketing
Neon Buddha
Fashion | USA & Canada
¿Why is it important to include
Social Media Marketing in your digital strategy?
Social media marketing is, more than ever, a must in any digital marketing strategy.
As of May 2024, there were 5.07 billion users on social media platforms who spent an average of 2 hours and 24 minutes per day. Estimates show that by 2026, there will be 5.64 billion users worldwide using the platforms.
Comprehending the language, tone, and design elements of each social media platform is key to successfully developing the right content and engaging with your target audience. Differentiating yourself from your competitors and standing out in your industry will help you attract your potential clients and establish yourself as an authority.
To create the perfect content, it is imperative to understand your industry inside out and the trends impacting your audience. It is for this reason that through an initial social media audit, our social media marketing agency we'll be able to identify the key elements needed to develop the content for the right audience.
Social Media Advertising
Ads on well-known websites and apps like Facebook, Instagram, X, LinkedIn, TikTok, and others are referred to as social media advertising.
Similar to display advertising, they support a variety of content, including photos, videos, and immersive mobile experiences that help brands stand out and promote their businesses.
How can Toucan Insights Social Media Marketing Agency help you with your social media networks?
After auditing your social media channels, our social media marketing agency team will focus on identifying the characteristics and behavior of your target audience on each social media platform.
Our team will then design and implement the communications around the topics identified during the social media audit, following a strategic social media marketing plan.
The aim is to build strong interactions, boost engagement with your audience, and position your company as an industry leader. The content and marketing plan on your social media platforms will have defined guidelines needed to promote a cohesive message and a clear brand image.
Our social media marketing agency not only creates eye-catching designs but also develops a comprehensive content marketing approach, building consumer trust through knowledge and value.
Global Reach,
Local Impact
To date, we have developed projects for companies in 30+ countries
