On the Media

Gaston Kaufer Barbe featured on Forbes Magazine

team analyzing media performnace
Forbes Magazine Colombia June 2020

In this edition of Forbes Magazine for Colombia, Gaston Kaufer Barbe (Toucan Insights CEO) shares his views on the characteristics that define luxury travellers with respect to their decision making based mainly on emotions and not on rational thinking.

In the article, Gaston Kaufer Barbe also explains how the borders will reopen and the way in which tourism players can get the most out of this challenging time.

In summary, the hospitality and travel industry will start gaining traction thanks to local (national) travellers, on a second phase regional travellers will also feel more comfortable travelling and finally, international or overseas travellers will feel confident of getting into a plane again.

To read the full Forbes article, click here.

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If you would like to contact Gastón, you can do it directly by emailing him at gaston@toucaninsights.com or scheduling an introduction meeting.