• Toucan Insights Staff

King Content: What is Content Marketing & 5 Reasons Why you Need It.


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Over 70% of all website clicks are happening on the first page of Google.


Search engines are based on algorithms, and in recent years those algorithms have become more sophisticated and clever.


They have one goal, and that is to reward good content creation by placing these websites at the top of the search results page.


Creating valuable content for the user leads to more clicks and higher conversion rates, which is exactly what Google wants.