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Octavio Murekian, PhD

Octavio Murekian is a Digital Marketing and Consumer Behaviour expert with experience in global marketing at both B2B and B2C level. Octavio has held high managerial positions in both B2C and B2B research and marketing.

His B2C, and particularly FMCG experience, is derived from his role as Marketing & Sales Director for a Latin American soft drinks company based in Paraguay.
He then continued his career in B2B by becoming Global Projects and Research Director at a market-leading media and events company based in London, England. Within this role, Octavio developed marketing research and marketing campaigns for global clients based from Spain and Chile to the United Arab Emirates.

On a personal level, Octavio has lived in more than 10 countries and 15 cities in America and Europe (Argentina, Chile, Paraguay, the United States, Spain, Scotland, Wales and England, to name a few).

From an academic point of view, Octavio is a psychologist graduated from the University of St. Andrews (Scotland). He has also graduated from the University of London with an MBA with distinction and continued his specialization by pursuing a PhD in Consumer Behavior, also at the University of London.

Currently, he designs Digital Marketing strategies at Toucan Insights and is Professor of Marketing at the University of Greenwich (London, England).

Toucan Insights - Digital Marketing Agency


Octavio Murekian
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