Services

Services


Toucan Insights has developed a comprehensive and innovative marketing research methodology based on the combination of key elements specially designed to thoroughly understand the variables and aspects affecting consumer behaviour.

Through our service packages – Marketing & Branding; Business Research; and Full Consultancy– we offer our clients professional marketing solutions to help them achieve their goals. Each package contains specially designed features that address different types of business needs. However, the features in the packages could be combined at your own taste creating the tailored service that your business needs.


Marketing & Branding

In a nutshell, branding and marketing are two faces of the same coin. Marketing are the communicational actions that you conduct to attract your target while branding focus on the features and details that those communications must have in order to be successful. After analyzing your goals and current situation we will design and manage your marketing communications creating the perfect branding while attracting your target and increasing your revenue as a result. + Branding package as we not only develop but also implement the marketing strategy.

  1. Social Media Management (Instagram, FB, LinkedIn)
  2. Web Design & Optimization
  3. SEO Optimization
  4. Email Marketing campaigns
  5. Corporate Identity
  6. Lead Generation
  7. Revenue Management with Channel Manager (exclusively for Hotels).

Business Research

Almost all companies in the world have different types of consumers. Millennials as well as consumers from other generations, like Gen Z or Baby Boomers have different purchasing preferences. Assuming that your customers are all equal and expect the same type of service could lead your marketing efforts into a vacuum. With our Business Research service, you will obtain the data and insights needed for you to identify you customer segments while refreshing and optimizing your business strategy. + Branding package as we not only develop but also implement.

  1. Business Cases
  2. Market Breakdown
  3. Consumer Segmentation & Mapping
  4. Social Listening & Online Communities Analysis
  5. Culture & Trends affecting your target
  6. Lead Generation
  7. Competitors Analysis
  8. Correlational Analysis
  9. Pricing Strategy
  10. Business Strategy

Full Consultancy

Under our Consultancy Service, clients receive a comprehensive analysis of both internal and external factors affecting their industry, company, and consumers. Along with this, we implement our detailed marketing research methodology to uncover the key insights that explain market data and consumer behavior. Cultural aspects affecting consumers as well as trends are addressed in this scheme. Also, our Full Consultancy service includes the Marketing & Branding package as we not only develop but also implement the whole marketing strategy for your company.

  1. Internal Analysis
  2. Business Context & Scenario
  3. Goals, Planning & Resources
  4. Field & Desk Research
  5. Market Breakdown
  6. Consumer Segmentation & Mapping
  7. Social Listening & Online Communities Analysis
  8. Competitors Analysis
  9. Competitive Position
  10. Identification of Potential Markets and Consumers
  11. Correlational Analysis
  12. Culture & Trends affecting your target
  13. Future Scenario Modelling
  14. Marketing Strategy Development & Implementation
  15. Growth Hacking
  16. Design Thinking
  17. 24/7 Marketing Consultancy

Create your own Service Package. Select the marketing actions based on your needs.

Marketing & Branding

1- Social Media Management (Instagram, FB, LinkedIn)2- Web Design & Optimization3- SEO Optimization4- Email Marketing campaigns5- Corporate Identity6- Lead Generation7- Revenue Management with Channel Manager (exclusively for Hotels).

Business Research

1- Market Breakdown2- Consumer Segmentation & Mapping3- Social Listening & Online Communities Analysis4- Culture & Trends affecting your target5- Competitors Analysis6- Correlational Analysis affecting your business7- Pricing Strategy8- Business Strategy

Full Consultancy

1- Internal Analysis2- Business Context & Scenario3- Goals, Planning & Resources4- Field & Desk Research5- Competitive Position6- Identification of Potential Markets and Consumers7- Correlational Analysis8- Future Scenario Modelling9- Marketing Strategy Development & Implementation10- Growth Hacking11- Design Thinking12- 24/7 Marketing Consultancy

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