¿What is Marketing Research and why you need it?
Marketing research is the process by which a defined market is analyzed with the aim of understanding the variables and aspects that shape both companies and consumers.
This analysis is conducted from the perspective of a specific company in order to clearly identify the competitive set, the trends impacting the industry, external variables, internal structure, etc.
The outcome of marketing research reveals insights that, among other key data, allow the development of new and effective strategies while equipping the company with the necessary foundation to make important decisions based on facts.
Marketing research should always be the initial step before defining the channels and approach to attract a specific target audience. as it informs decision-makers with fact-based information.
How can Toucan Insights help you with your Marketing Research needs?
Our marketing research analysts can thoroughly analyze the markets in which your company operates and identify the pain points that your target audience is aiming to solve by combining different marketing research techniques with the best marketing tools.
In addition, we will define your competitor set while identifying their strengths and weaknesses, as well as the external factors that shape the industry.
In-depth consumer research will reveal who your customers are and what they expect from
your product in terms of pricing, quality, service, and so on.
To summarize, Toucan Insights will create a detailed and fact-based marketing research study
with actionable recommendations that will guide your company through the current areas of improvement while pointing your business in the right direction.