In a nutshell, Marketing and Branding are two faces of the same coin. Marketing focuses on the communicational actions that a company conducts to inform and attract its target audience.
On the other hand, Branding concentrates on the design aspects and content that those communications must have in order to be successful.
People usually think about branding in a way that it narrows down the concept to a handful of aspects, such as company name, logo, slogan, font, etc. Even though all this is true, these aspects must be designed taking into account how you want to be perceived by your target audience. By flipping the process and starting from the end you will be putting right in the front and centre of your strategy the most important aspect of branding, your target audience.
In order to be successful and capture the attention of your target audience your branding should include a clear and unique selling proposition (your positioning). Positioning means the way in which you want your target audience to perceive your company in their mind. This process is designed through the communicational actions, channels (for example, Email marketing or Social Media Marketing), and campaigns that companies run in order to achieve a desired positioning.
At Toucan Insights, we are experts in branding (and re-branding) because we not only design target-oriented brands but also we conduct the whole branding and design process with a clear positioning goal. Having a consistent and cohesive branding allows your target to easily identify your brand. At Toucan Insights we design all your branding communications with an identifiable and distinctive look & feel, making your company stand out from the competition.
Interested in knowing how we could help you with your Branding?