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Giana M. Eckhardt, PhD


Giana M. Eckhardt is Professor of Marketing at King's College London. She is also a visiting professor at RMIT in Melbourne. She received her B.S. in Marketing from the University of Connecticut and her PhD. in Marketing from the University of Minnesota. Giana is a leading expert in the field of consumer culture theory, having published over thirty articles in journals such as Harvard Business Review, Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research.


She is co-author of The Myth of the Ethical Consumer (Cambridge University Press). She is past co-chair of the Consumer Culture Theory conference and is on the editorial review boards of Journal of Marketing and Journal of Consumer Research.
Her research has won awards from the Sheth Foundation and the Marketing Science Institute, and been featured in outlets such as The Wall Street Journal, The Economist, The Atlantic, Fortune, Scientific American, The BBC, and on National Public Radio.


Giana has received research grants from the Australian Research Council, the Marketing Science Institute, and the British Academy of Management, and has presented her work at top institutions and conferences around the world, including at the United Nations CSR Global Forum and the Global Women’s Forum. She teaches global brand management to MBA and executive MBA students.

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Giana Eckhardt
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