What we Do: Marketing Research Methodology

What we do


Toucan Insights has developed a comprehensive and innovative marketing research methodology based on the combination of key elements specially designed to thoroughly understand the variables and aspects affecting consumer behaviour. Our state-of-the-art research methodology consists of 3 phases:

*The first phase involves researching and sourcing information through three separate dimensions: Business Drivers; Market Structure; and Consumers Psychology (each containing different methods, tools, sources, business cases, frameworks, matrices, and technologies).

*The second phase involves the presentation of the research findings, insights and actionable decisions derived from the first phase.

*The third phase involves expanding the research outcome by incorporating a broader set of insights aimed at understanding what other aspects could impact on your target’s decisions in the future.

Marketing Research Methods and Philosophy

Toucan Insights specializes in discovering and understanding consumer decision-making processes. Through the analysis of both consumer behavior (from a psychological, sociological, and cultural perspective) and the variables that affect market fluctuations, we develop the right strategies to help companies achieve their goals.

At Toucan Insights we design our rigorous marketing research methodology by combining different techniques, sources of information, business cases, theoretical frameworks, matrices and technologies. This rigorous process allows us to obtain the precise insights to develop the marketing strategies that your business needs.

Our Methodology

Toucan Insights has designed a research methodology that studies consumers from different dimensions. In each one of them, the personality of the consumer is measured with respect to specific behavioral traits permitting us to reach precisely the level of granularity that is needed to profile and segment consumers. This research perspective, along with the contributions obtained through artificial intelligence (affective computing) and cloud-based tech, allows us to identify the different customer personas and design the marketing strategies that your company needs.

What you will get with our research: Insights, Strategy and Results.

Although the methodological approach may differ depending on the industry or the objective of the study, our research will provide, among others, the following:

* A detailed analysis of who your consumers are and what they expect from your offer.

* The aspects and variables that influence your consumers decision-making process.

* Identify the key attributes in your offer, as well as you consumers’ attitudes and behaviors towards it.

* Strategies to boost your marketing and increase your sales as a result.

* Recognize the cultural environment affecting your consumers.

* An analysis of your marketing communications and sales segments, along with strategies to enhance them.

* Analyze your marketing costs and recommendations on how to make them more efficient.

* Examine the industry and the forces affecting it, accompanied by recommendations to improve your competitive position.

* Study your main competitors offering and strategy.

Our research approach seeks to create a social map around the culture of goods or services in a market. In other words, we seek to understand not only the consumers, but also the social environment in which they live. We do this by selecting the appropriate methodology for the research, collecting the information and analyzing it through a personalized ethnographic process specially designed by Toucan Insights to meet the needs of our clients.

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