• Toucan Insights Staff

SEO Strategy: What are and Why you need to avoid Black Hat SEO practices.


drawing of a man with back hat

Like in any society, in the SEO world you can follow the rules to work your way up the ranks or you can try to cheat the system.


Search engines have their own “terms of use” to clearly distinguish between what’s allowed and what's not.


For instance, Google’s webmaster guidelines outline the best SEO practices to follow if you want to improve your page rank.


However, some marketers are purposely breaking these guidelines to obtain fast results with less effort.