Hospitality Marketing Solutions
Toucan Insights has designed hospitality marketing solutions for hotels that have earned the agency the prestigious "Best Specialist Hospitality Marketing Consultancy 2020" award, granted by the British business magazine EU Business News.
Hospitality Marketing Solutions
Our hospitality marketing solutions provide a comprehensive marketing support for both independent and large hotel chains. Through our hospitality marketing services we help hotels to thoroughly understand the market in which they operate as well as the variables that affect demand generation with the aim of better understanding the guests they serve.
We do this by offering bespoke marketing service packages that include:
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Market Research
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Social Media Marketing
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Web Design & Optimization
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SEO
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Digital Advertising
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Content Marketing
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Email Marketing
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Branding
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Lead Generation
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Revenue Management (with Channel Manager)
Our specialists in hospitality marketing know inside out the characteristics of this complex market as well as the characteristics of its sales segments (corporate and leisure travellers, MICE, OTA's, and traditional agencies).
The hospitality marketing consultancy service focused in hotels includes a granular analysis and bespoke marketing strategies for each sales channel (Corporate, Travel agencies, OTA, and Events), which are key to address the needs of each type of guest.
At Toucan Insights, we leverage our decision making by incorporating into the marketing research phase key elements that include:
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Business Cases
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Consumer Mapping
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Consumer Preferences & Trends
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Social Monitoring and Social Listening
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Culture affecting the Target Market
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Competitive Set Analysis
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Analysis of the Correlational variables affecting you target guests
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Pricing, Sales, & Business Strategy
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Identification of Potential Markets & Consumers
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Future Scenario Modeling
