Insights: Casos de Negocios, Artículos, y Libros


BUSINESS CASES

Business Case

Agosto 2019 – A comienzos de 2013 acepte un desafío profesional retador en medio de un contexto económico que era poco favorable, la incertidumbre respecto al creciente incremento de costos y al volumen de venta se habían visto seriamente afectados por cuestiones tanto internas de la empresa como externas del mercado.

Business Case

Mayo 2019 – El cliente, una compañía de bebidas gaseosas / agua mineral en América Latina, contactó a Toucan Insights preocupado por el estancamiento en sus ingresos por ventas en su línea de bebidas gaseosas. El cliente quería entender porque se habían estancado sus ventas cuando sus datos mostraban que aún había más mercado por capturar.

Business Case Published in European Journal of Marketing

May 2019 – This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways.

Business Case Published in Journal of Business Ethics

January – 2018 – In this paper, we explore the consumer experience of responsibilization, wherein consumers are tasked with addressing social issues via their consumption choices. We study an approach to responsibilization which we label conscious pricing.

Business Case Published in Harvard Business Review

July, August 2013 – HBR’s fictionalized case studies present dilemmas faced by leaders in real companies and offer solutions from experts. This one is based on the case study “Acquiring Zipcar: Brand Building in the Share Economy,” by Susan Fournier, Giana Eckhardt, and Fleura Bardhi (Boston University School of Management, 2012).


ARTICLES

Published in Journal of Consumer Research

Published in Journal of Marketing Management

Published in Toucan Insights

Published in Marketing Theory

Published in Journal of Consumer Research

Published in Harvard Business Review

Published in ScienceDirect Elsevier

Published in Journal of Consumer Behaviour

Published in Journal of Marketing Management

Published in ResearchGate

Published in Harvard Business Review

Published in Stratega Business Magazine


BOOKS