Digital Advertising

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¿How It Works?

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¿What is Digital Advertising?

Digital Advertising is the practice by which companies and digital advertisers promote their products and services online through digital channels and platforms. This is done through online advertisements providing offerings through a website or online presence.

Why do I need a marketing company for my digital advertising?

 

As Toucan Insights, the goal of our digital advertisers is to use digital advertisements that generate traffic to a specific page (landing page) where companies want their target to make the desired actions that generate conversion rates. 


Who doesn’t want more customers? As digital advertisers, we want to help your company attract more visitors. We can measure your conversion rates through marketing campaigns, keywords, and online ads. This will allow you to make changes, receive more conversion rates and acquire more customers. 

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Conversion is the name that receives an

expected and defined action. It happens

when a visitor on your website does exactly

what you want them to do. Digital

advertisers use this to attain a service or

simply provide your details to receive

marketing communication news.

For example, you could set as a conversion rate goal that your visitors download a report, watch a video, buy your product, or fill in their contact details for your newsletter, etc.

Depending on your goal you could hire digital advertisers to develop bespoke digital advertising campaigns aiming to increase your brand awareness or to increase online sales from your website.

 

Once you have your conversion target, you can now measure conversion rates in order to determine which areas of your website are performing and where are the aspects that require improvement.

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Among the aspects that digital advertisers use to make digital advertising an excellent and effective option for companies is that these campaigns can be directed to a defined audience. Firms will only pay for online ads when a user completes a defined action on that digital advertisement.

​Digital advertising tends to be more flexible in  comparison to other forms of advertising.

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Digital advertising companies can utilise online ads to acquire digital advertisers to reach your target audience through favorite media platforms through text, video, images, and more.

 

Among the most popular channels are social media marketing, email marketing, affiliate marketing, search engines, mobile apps, and websites.

Why toucan insights?

 

At Toucan Insights, our digital advertisers create bespoke digital advertising campaigns powered by a sound digital marketing strategy. We want to help your company grow through our online advertising strategies to guarantee better conversion rates for you.

 

We focus on attracting the selected target audience to your website by implementing the right digital advertising message on the appropriate  channel with the right digital advertisers to do so.