¿What is Digital Advertising and how it can help promote your products?
Digital Advertising is the practice by which companies and professionals promote their products and/or services online through digital platforms. This is done through online advertisements, which present the offerings to a define target audience located in specific market/s.
Digital advertising is divided into four main channels: search, display, social, and video.
Paid search, PPC, search engine marketing, search ads, and text ads are all terms used to describe search advertising. Here we'll explain 3 of them while social could be found in the social media services.
On the search engine results page (SERP), you can find text based advertisements called search
advertising. These can be found at the top, bottom, and sometimes on the side of results and are displayed in accordance with the user's search terms. Search ads also include Google Shopping. Google is preferred, however Bing is an option for search ads.
The advertisements you see on websites and applications are referred to as display ads or banner ads. These are image-based search advertisements rather than text-based search ads, and they are available in a variety of sizes and shapes. The Google Display Network is perhaps one of the most well-known of the many networks on which you can run display advertisements.
Video advertisements are supported by social and display networks, however in this case, we're talking about video as a channel rather than a format. What is *the* video channel, though the world of OTT and video streaming can be complex? of course, YouTube. YouTube advertisements include both non video ads that display above videos and in search results as well as video
commercials that play before, after, and during videos.
How can Toucan Insights help you with your digital advertising?
At Toucan Insights, we have managed tens of thousands of euros for our clients in digital advertising over the past years. During that process, we identified the key aspects that an ad campaign must have in order to drive the expected results.
Maximizing conversion rates while perfecting and optimizing the campaign is of utmost importance. It is for this reason that daily monitoring plays a huge role in understanding the tweaks that the campaign needs in order to reach the target audience in the best way.