What is content marketing and why you need to have a content marketing strategy?
Content marketing focuses on creating helpful and valuable information for your target consumers on different marketing platforms. The key is to know what type of content you need to create and for what platforms. Being in the right place at the right time, really pays off.
Websites as well as lead generation and email marketing strategies must have a sound content marketing strategy in order to boost brand awareness and attract target consumers. Content marketing must be developed with the aim of providing valuable information in a clear and creative way to make your business stand out from your competitors. Some of the methods include articles, images, infographics, videos, and games, among others. The end goal with content marketing is to establish your company as an authority in your industry through these content.
No matter the industry in which your company operates, you must create and share valuable content to increase your brand awareness. In this sense having a constant communicational presence is of utmost importance and will help your target to find your business and services online thus boosting your SEO and improving your positioning in Google's search results.
Content Marketing Services by Content Marketing Strategists
At Toucan Insights, we analyze the market and industry in which your company operates and we match this with the type of search terms and keywords that your target is using to look for businesses and services like yours. Once we have this information, we select the appropriate design tools for each communicational platform and we let our designers do what they do best.
Toucan Insights' digital natives are experts in creating bespoke content marketing for each stage of the marketing funnel, which is key to increase brand awareness and to generate interest among your target market as a result.
Interested in knowing how we could help you with your Content Marketing? Contact us